Bus705 vf research proposal presentation -jm-oct.08


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Bus705 vf research proposal presentation -jm-oct.08

  1. 1. BUS705 Qualitative Research Proposal<br />“Why does the long term maintenance of strategic revolutionary change fail and what effect does removing the change leader have?”<br />Case Study of Vodafone New Zealand <br />Presented by Jess Maher (3328773)<br />
  2. 2. My personal history & involvement with Vodafone<br />Vodafone as part of the family<br /><ul><li> My family’s relocations with Vodafone since 1997</li></li></ul><li>Understanding my Dad as an “Influential Leader”??<br />“Stirring things up” – Grahame Maher<br /><ul><li> 2002 Bledisloe Cup</li></ul>Threatened jail time<br /> for streaker incident<br /><ul><li> “Maverick CEO”</li></ul>Kozakova, P (2006) Maverick CEO takes on Vodafone, Czech Business Weekly<br />
  3. 3. Timeline of Grahame Maher’s history with Vodafone <br />
  4. 4. Research Question, Aims and Objectives<br />“Why does the long term maintenance of strategic revolutionary change fail and what effect does removing the change leader have?”<br />Research Aims<br />Gain understanding as to why the long term maintenance of strategic change fails<br />Provide an perspective of strategic change from a long term orientation <br />Provide a new perspective on the influence of leaders <br />
  5. 5. Existing Literature<br />Lack of directly related literature. <br />Theoretical basis for understanding drawn from three different bodies of knowledge, research & literature; <br />Change Management & Leadership<br />Succession Planning & Human Resource Management <br />Expatriation and International Talent Transfer<br />
  6. 6. Research Methodology & Design<br />Case Study Method – Inductive Approach<br />Critical Incident Technique<br />Multi-method, multisource data<br />Primary Source: Semi-Structured Interviews<br />Secondary Source: Longitudinal data collection<br />Respondents; <br />Current Management Team <br />Current line managers from Marketing function <br />
  7. 7. Making sense of the research; Use of data<br /><ul><li>Content Analysis
  8. 8. Editing Approach
  9. 9. Draw reference to existing supportive literature (3 areas identified)
  10. 10. Key Categories - determine and explore patterns and connections</li></ul>Tharenou, P., Donohue, R., & Cooper, B. (2007). Management research methods. Cambridge University Press. p257<br />
  11. 11. Research Limitations and Potential Issues <br />Potential issues; <br /><ul><li>Accessof people whom have moved on from VF
  12. 12. Respondents hesitation as to who I am</li></ul>Limitations;<br />Lack of differentiation between leader and leadership styles <br />
  13. 13. Research Value & Possible Extensions<br />Possible Extensions;<br />Further case studies within VF Australia, Sweden and Czech Republic <br />Other branches of the VF brand under different leadership but taking a purposive approach <br /> (ie; Vodafone Netherlands)<br />Value provided to;<br />Literature / Existing Body of Knowledge<br />MNCs whom utilise ‘international change managers’<br />Vodafone Globally <br />
  14. 14. Thank you for listening…<br />Any questions, comments, feedback???<br />