Behind the curtain of gamification
Sep. 11, 2016•0 likes•485 views
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Short talk about motivations and principles of game, play and gaming in general. Through understanding the rules of engagement and flow behind games, you can think about gamification and playful design as a marketing tool. Main part of presentation is based on Chris Crawford game definition. Talk was held for marketing social ninjas as a part of Babecamp, Prague 2016.
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Behind the curtain of gamification
- 1. Behind the curtain of gamification
- 2. expectations patterns in Chaos core of playfulness sugar & whip your turn
- 3. Petr Pouchlý | Court of Moravia
- 4. who the hell?
- 5. promising expectations
- 6. customer loyalty cross-sale channel engaging gen Y/Z awesome brand data mining marketing revolution income increasing KPI!
- 7. no, sorry, I mean it
- 8. let‘s sort it a bit
- 9. loyalty program creative idea marketing BPL gamification marketing game in-game marketing playful design
- 10. ?
- 11. interaction
- 12. no goal or objective | toy
- 13. someting to accompish | challenge
- 14. playing alone | puzzle
- 15. other people involved | conflict
- 16. no interference | competition
- 17. influence others | game
- 18. interactive goal oriented involve others
- 19. is life a game?
- 20. basics of learning
- 21. game of mind
- 22. Experience economy
- 23. branding
- 24. why game than?
- 25. it‘s lovely play
- 26. but quite complicated game
- 27. designing games
- 28. real participation influencing the outcome fair play clear gameboard defined interaction powerful story mistakes allowed reward at the end
- 29. just better than life time to time
- 30. missing players
- 31. geeks are new sexy
- 32. meaningful expectation passive approach serious theme attractive content clever design benefical output approval by society
- 33. ?
- 34. design
- 35. don‘t forget basics
- 36. be aware of the dark side
- 37. fear of acceptance difficulty of implementation paralysis of analysis guarantee of correct decision missing basics in company absence of global strategy
- 38. don‘t try to ignore a change
- 39. your turn
- 40. Petr Pouchlý | Court of Moravia +420 724 004 855 | linkedin.com/in/petrpouchly