Behind the curtain of gamification

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Short talk about motivations and principles of game, play and gaming in general. Through understanding the rules of engagement and flow behind games, you can think about gamification and playful design as a marketing tool. Main part of presentation is based on Chris Crawford game definition.

Talk was held for marketing social ninjas as a part of Babecamp, Prague 2016.

Published in: Design
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Behind the curtain of gamification

  1. 1. Behind the curtain of gamification
  2. 2. expectations patterns in Chaos core of playfulness sugar & whip your turn
  3. 3. Petr Pouchlý | Court of Moravia
  4. 4. who the hell?
  5. 5. promising expectations
  6. 6. customer loyalty cross-sale channel engaging gen Y/Z awesome brand data mining marketing revolution income increasing KPI!
  7. 7. no, sorry, I mean it
  8. 8. let‘s sort it a bit
  9. 9. loyalty program creative idea marketing BPL gamification marketing game in-game marketing playful design
  10. 10. ?
  11. 11. interaction
  12. 12. no goal or objective | toy
  13. 13. someting to accompish | challenge
  14. 14. playing alone | puzzle
  15. 15. other people involved | conflict
  16. 16. no interference | competition
  17. 17. influence others | game
  18. 18. interactive goal oriented involve others
  19. 19. is life a game?
  20. 20. basics of learning
  21. 21. game of mind
  22. 22. Experience economy
  23. 23. branding
  24. 24. why game than?
  25. 25. it‘s lovely play
  26. 26. but quite complicated game
  27. 27. designing games
  28. 28. real participation influencing the outcome fair play clear gameboard defined interaction powerful story mistakes allowed reward at the end
  29. 29. just better than life time to time
  30. 30. missing players
  31. 31. geeks are new sexy
  32. 32. meaningful expectation passive approach serious theme attractive content clever design benefical output approval by society
  33. 33. ?
  34. 34. design
  35. 35. don‘t forget basics
  36. 36. be aware of the dark side
  37. 37. fear of acceptance difficulty of implementation paralysis of analysis guarantee of correct decision missing basics in company absence of global strategy
  38. 38. don‘t try to ignore a change
  39. 39. your turn
  40. 40. Petr Pouchlý | Court of Moravia +420 724 004 855 | linkedin.com/in/petrpouchly

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