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Towards New Development Models: The Added Value of Mediterranean Culture in the Knowledge Economy

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Policy Paper on Regional Planning and Development,
INTERREG IIIB MEDOCC "URBACOST" Project
Conference in Zakyntos (GR),
5-7 June 2006

Published in: Education, Technology
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Towards New Development Models: The Added Value of Mediterranean Culture in the Knowledge Economy

  1. 1. Towards (a) New Development Model(s) Jesse Marsh Atelier Studio Associato [email_address] The Added Value of Mediterranean Culture in the Knowledge Economy Zante (GR) Conference, 05-07.06.06
  2. 2. Lisbon objectives <ul><li>Lisbon Special European Council of 23-24 March 2000 </li></ul><ul><li>Set the objective of making the EU 'the most competitive knowledge-based economy in the world' by 2010 </li></ul><ul><ul><li>Preparing the transition to a knowledge-based economy and society by better policies for the information society and R&D , as well as by stepping up the process of structural reform for competitiveness and innovation and by completing the internal market </li></ul></ul>
  3. 3. Knowledge assets <ul><li>Emphasis is on abstract, codified knowledge </li></ul><ul><ul><li>B: Proprietary </li></ul></ul><ul><ul><li>C: Textbook </li></ul></ul><ul><li>Little understanding of concrete, uncodified knowledge </li></ul><ul><ul><li>A: Personal </li></ul></ul><ul><ul><li>D: Common Sense (social knowledge) </li></ul></ul>
  4. 4. Cultural Hegemony “ DIRECTIONS OF VALORISATION” IN EUROPE
  5. 5. Mediterranean Culture CENTRUM PERIPHERIA MEDITERRANEA A MULTI-CULTURAL MODEL OF DIALOGUE
  6. 6. Examples in practice LORE Local and Regional Planning Observatory Network NEWTIME New E-Work Techniques in Micro-enterprises ISIAS Information Society Impact Assessment For Sustainability LOCAL CULTURE AND RESOURCES SME NETWORKS AND ECONOMIC DEVELOPMENT INFORMATION & COMMUNICATION TECHNOLOGIES PARTICIPATION CONCERTATION
  7. 7. LORE (TERRA, 1997-2001) <ul><li>Participatory planning observatories in five localities </li></ul><ul><ul><li>Ikaria (GR): sustainable tourism, sheep grazing </li></ul></ul><ul><ul><li>Pelion (GR): building codes, water & waste, footpaths </li></ul></ul><ul><ul><li>Messara (GR): networked public services for five towns, agricultural market portal </li></ul></ul><ul><ul><li>Alcamo (IT): “wine roads” (integrated cultural-enotourism) </li></ul></ul><ul><ul><li>Ragusa (IT): network-building among cheese-producing farmers </li></ul></ul>
  8. 8. LORE knowledge: “local” PARTICIPATORY OBSERVATORY TO FACILITATE LOCAL KNOWLEDGE FLOWS
  9. 9. ISIAS (ISI, 1998-2000) <ul><li>Local workgroups to define and compare Sustainable Information Society strategies for 2050 </li></ul><ul><ul><li>Helsinki Metropolitan Area (FI): strong Information Society policy </li></ul></ul><ul><ul><li>Ganderkesee (DE): rural “dormitory” province with a Teleworking Centre </li></ul></ul><ul><ul><li>Leiedal (BE): densely populated, flat; industrial SMEs with heavy environmental load </li></ul></ul><ul><ul><li>Derry/Londonderry (EI/UK): comparative study with integrated cross-border IS strategy </li></ul></ul><ul><ul><li>Gulf of Castellammare (IT): marginalised rural area looking to eno-gastronomy and rural tourism </li></ul></ul>
  10. 10. ISIAS: “global” SCENARIO MODELLING AND COMPARATIVE REGIONAL BENCHMARKING
  11. 11. NEWTIME (IST, 2002-04) <ul><li>Mentoring micro-firm networks to accompany broadband adoption and measure impacts </li></ul><ul><ul><li>Western England: Small hotel association </li></ul></ul><ul><ul><li>Cornwall: Digital Peninsula Network </li></ul></ul><ul><ul><li>Sweden: Small rural furniture manufacturer </li></ul></ul><ul><ul><li>Denmark: “House” of creative professions </li></ul></ul><ul><ul><li>Madrid: Automotive supply chain </li></ul></ul><ul><ul><li>Lisbon: Audio-visual micro-firms </li></ul></ul><ul><ul><li>Sicily: distributed Scientific and Technological Park </li></ul></ul>
  12. 12. NEWTIME: “relational” BROADBAND IMPACT ON NETWORK TYPOLOGIES NETWORK ORIENTATION TYPE OF KNOWLEDGE FAMILY / SOCIAL BUSINESS TACIT CODIFIED HIGH DENSITY WEAK TIES LOW DENSITY STRONG TIES Family Cultural Ethnic Comunity Peer Learning/support Territorial District Organisational Industrial District Supply chain Social inclusion Learning regions Communities of Practice Learning organisations
  13. 13. The URBACOST Project <ul><li>Examine dynamics of urbanised Mediterranean coastal strips together with their back-lying rural, historically characterised zones </li></ul><ul><li>Explore prospects for integrated and balanced development through valorisation of the inward territories, especially for sustainable tourism </li></ul><ul><li>Confront planning hypothesis with local actors for concerted, integrated development strategies </li></ul>
  14. 14. An URBACOST Hypothesis <ul><li>Territories (like companies) can be considered as “knowledge repositories”, embedding especially concrete and uncodified knowledge </li></ul><ul><li>Development strategies should thus focus on local economic actors’ ability to tap value from their territory’s knowledge assets </li></ul><ul><li>Participation and concertation in integrated strategy-defining processes are an effective way to extract a territory’s knowledge-based development potential </li></ul>
  15. 15. Knowledge strategies NETWORK STRUCTURES CODIFICATION (TRANSFER) R&D (NEW KNOWLEDGE) INVESTMENT PRIORITY EXPERIENTIAL TACIT CODIFIED EDUCATION SOCIAL CAPITAL PHYSICAL ACCESS LOGISTIC EFFICIENCY INFRA-STRUCTURE CREATIVITY SUSTAINABILITY GROWTH DEVELOPMENT OBJECTIVE KAIROS SOCIALLY NORMED CHRONOS TEMPORALITY INTERACTION MEMORY PERFORMANCE SPATIAL QUALITY NETWORK DEVELOPMENT TERRITORIAL MARKETING CENTRES OF EXCELLENCE STRATEGY TRUST ECONOMIC FINANCIAL TRANSACTIONS PROCESS IDENTITY CONSUMPTION PRODUCTS RELATIONAL LOCAL GLOBAL VALUE ADDITION
  16. 16. Implications for 2007-13 <ul><li>Need for a specifically Mediterranean persepective on the knowledge economy </li></ul><ul><li>Role of mentoring/participation/ concertation in managing knowledge strategies </li></ul><ul><li>Pilot tests of alternative development models – i.e. “Creative Regions” in concrete Mediterranean contexts </li></ul>

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