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ICTs for Sustainable Consumption

A presentation of a study carried out for the ICT-ENSURE project for the eChallenges conference in Istanbul, October 22, 2009

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ICTs for Sustainable Consumption

  1. 1. ICTs for Sustainable Consumption Jesse Marsh, Atelier Studio Associato Lisa Maurer, TUGraz Klaus Tochtermann, TUGraz
  2. 2. The ICT-ENSURE Project <ul><li>ICT for Environmental Sustainability Research </li></ul><ul><li>Support action in the ICT for Environment programme </li></ul><ul><ul><li>Extend the network of environmental sustainability research </li></ul></ul><ul><ul><li>Explore the structure and content of European research programmes relevant for sustainable development. </li></ul></ul><ul><li>WP8: Background studies on key areas </li></ul><ul><ul><li>Energy Consumption & Efficiency </li></ul></ul><ul><ul><li>Sustainable Use of Natural Resources </li></ul></ul><ul><ul><li>Climate Change </li></ul></ul><ul><ul><li>Industrial Ecology </li></ul></ul><ul><ul><li>Agriculture & Biodiversity </li></ul></ul><ul><ul><li>Landscape Conservation and Planning </li></ul></ul><ul><ul><li>Personalised Information Services & Quality of Life </li></ul></ul><ul><ul><li>Sustainable Urban Development </li></ul></ul><ul><ul><li>Health, Environmental Risk Management </li></ul></ul>
  3. 3. PIS and Quality of Life <ul><li>Personalised Information Systems </li></ul><ul><ul><li>PIS: electronic agendas, personal organisers, etc. </li></ul></ul><ul><ul><ul><li>Increasing power and sophistication eg GPS services </li></ul></ul></ul><ul><ul><ul><li>Convergence and plethora of gadgets with environmental impact </li></ul></ul></ul><ul><ul><li>Sub-set of Ambient Intelligence </li></ul></ul><ul><ul><ul><li>Mixing user profiles with context awareness (Internet of services) </li></ul></ul></ul><ul><ul><ul><li>Applicable to transportation, tourism, health care and well-being and personalised learning. </li></ul></ul></ul><ul><li>Quality of Life </li></ul><ul><ul><li>Originally a function of GNP/capita and Life expectancy </li></ul></ul><ul><ul><li>Linked to ICT in different ways: health care, leisure, e-government </li></ul></ul><ul><li>Lifestyle approach incorporates both issues… </li></ul>
  4. 4. Lifestyles, Workstyles
  5. 5. Lifestyle issues <ul><li>Different lifestyles linked to more or less sustainable consumption patterns, including ICT </li></ul><ul><ul><li>Cellphone battery rechargers </li></ul></ul><ul><ul><li>Ecological footprint of an avatar in Second Life </li></ul></ul><ul><li>ICT products promote or reinforce different types of more or less sustainable lifestyles </li></ul><ul><ul><li>Blackberry for the busy manager </li></ul></ul><ul><ul><li>iPhones for the hip (environmentally aware?) </li></ul></ul><ul><li>Can R&D work on ways in which ICT can contribute to more sustainable lifestyles? </li></ul><ul><ul><li>Real-time information regarding consumption choices </li></ul></ul><ul><ul><li>Supporting sustainable behaviour patterns </li></ul></ul>
  6. 6. Tapscott: “Grown Up Digital” <ul><li>Value of freedom and choice </li></ul><ul><li>Attitude to customise and personalise </li></ul><ul><li>Habit of close scrutiny </li></ul><ul><li>Demand for integrity and openness </li></ul><ul><li>Role of entertainment and play in work </li></ul><ul><li>Education and social life </li></ul><ul><li>Attitude towards collaboration </li></ul><ul><li>Demand for speed </li></ul><ul><li>Expectation of constant innovation </li></ul>
  7. 7. Archipe Lab o: small is beautiful
  8. 8. Critical Consumption in TLL-Sicily
  9. 9. ICT4SaveEnergy
  10. 10. Sustainable Consumption Policies <ul><li>Sustainable Consumption and Production: art. 4 or 1992 Agenda 21 (Rio summit) </li></ul><ul><li>New impulse from Johannesburg WSSD in 2002: SCP as one of three priorities for sustainable development </li></ul><ul><li>2002 Oslo Declaration on sustainable consumption </li></ul><ul><li>UNEP Marrakech process: 10-year framework to for the 2010-11 cycle of UN Commission on Sustainable Development </li></ul><ul><li>EU Communication on SCP </li></ul><ul><ul><li>Entirely product-oriented </li></ul></ul><ul><ul><li>No mention of ICT </li></ul></ul>
  11. 11. ICTs and Sustainable Lifestyles The PIS accompanies the user; mobile systems are becoming increasingly relevant for most QoL applications. +++ Mobile systems Trend in PIS for map-based user interfaces and location-aware services. ++ Geographical information, GIS Only relevant to the extent that they provide context information. + Monitoring & control, sensors Can be used to simulate the environmental impact of individual behaviour. Serious games can be used to model group behaviours and for group interactions. ++ Modelling and simulation PIS are seeing an increasing role of social networking, and social networking systems are in turn based on PIS features eg tags. ++ Cooperative systems Context-aware PIS rely on ubiquitous and pervasive environments + Integration, interoperability, services PIS is currently positioned within the Internet of Services. + Communication, networks The same thing as PIS; e-learning can be considered a component to be seamlessly integrated into lifestyle. +++ Personalised information, eLearning Key for personalisation, particularly important for e-inclusion and well-being +++ Human-computer interaction All are key to dynamic and interactive personalised systems ++ knowledge management Data-mining used to build user profiles. ++ Information management Notes Relevance ICT sub-area
  12. 12. Lifestyle approach for key areas Participatory eco-strategic risk monitoring. Active community care. Health – Environmental Risk Management Personalised eco-friendly local government services Participatory eco-strategic planning (e.g. Agenda 21) Sustainable Urban Development Participatory landscape management behaviours. Personalised eco-tourism services. Landscape Food product choices based on traceability. Alternative market structures (e.g. bio direct) Agriculture – biodiversity Individual product choices based on eco-friendliness. Alternative market structures (e.g. barter). Eco-industrial applications Personal consumption of water and other resources. Personalised eco-tourism services. Use of natural resources Influencing individual and group behaviour in adaptation and emergency situations. Climate change “ Slow” low-consumption lifestyles. Active home energy consumption management. Energy Conumption/Efficiency Relevance of personalised + community lifestyle approach ES Key Area
  13. 13. Technical and Social innovation Systems supporting participatory strategic planning (eg TLL Sicily) Personalised eGov services. Increased efficiency in eg waste management (eg MK Connect LL) Government services Systems supporting “slow business” networks and workstyles. Tele-work services increasing efficiency and lowering travel. Work activities Systems for car sharing, travel groups (eg Kublai) Systems for multi-modal transport, logistics efficiencies (eg Mobile City Bremen) Transportation Relational tourism environments, ad hoc planners (eg Snowpolis) Location-aware mobile systems for eco- and cultural tourism (eg iTacitus). Leisure and tourism Healthy community approach (eg Healthy Helsinki Living Lab) AAL Ambient Assisted Living paradigms Health and well-being Serious games for community governance of energy efficiency. (eg Smart Energy) Smart grid technologies allowing user production, distribution of renewables, distance management of appliances. Energy consumption Tools to organise and manage purchasing groups, virtual currencies, etc. (eg Kublai) Systems to guarantee the traceability of eco- bio- food chains. (eg Cudillero, Frascati Living Labs) Food and nutrition Socio-cultural innovation Techno-organisational innovation Area of activities
  14. 14. Conclusions and Recommendations <ul><li>Just as human activity shapes technology, ICT shapes individual and social behaviour patterns </li></ul><ul><li>The potential to steer ICT research towards the active promotion of sustainable consumption needs further investigation </li></ul><ul><li>ICTs can be used to promote both technical and social innovation in the direction of sustainability </li></ul><ul><li>The Living Lab approach is an appropriate methodology to develop ICTs for sustainable lifestyles </li></ul><ul><li>An R&D roadmap for sustainable lifestyles should be developed and integrated into the EU’s FIRE, SCP and other policies </li></ul>
  15. 15. Acknowledgements <ul><li>The ICT-ENSURE project is financed under a grant agreement number 2224017 of the European Commission’s Seventh Framework Programme, Theme 3, Information and Communication Technologies </li></ul><ul><li>European ICT – Environmental Sustainability Research </li></ul><ul><li> </li></ul>
  16. 16. <ul><li>Thank You… </li></ul><ul><ul><ul><ul><li>Jesse Marsh, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Lisa Maurer, </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Klaus Tochtermann, </li></ul></ul></ul></ul>