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Culture, Creativity and Mediterranean Competitiveness

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Presentation for a MEDINS project public Seminar in Malta on 10 November 2007. Policy paper on relational development models for regional creativity based on immaterial cultural heritage

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Culture, Creativity and Mediterranean Competitiveness

  1. 1. Culture, Creativity and Mediterranean Competitiveness Jesse Marsh Atelier Studio Associato [email_address] BASED ON RESEARCH FOR THE CITY OF BAGHERIA AND PARTIALLY FINANCED BY THE EUROPEAN UNION THROUGH THE INTERREG IIIB MEDOCC PROJECT “MEDINS”
  2. 2. Competitiveness in Europe ESPON ATLAS , OCTOBER 2006
  3. 3. Cultural Heritage ESPON ATLAS , OCTOBER 2006
  4. 4. Cultural Diversity? J. MARSH, CULTURAL DIVERSITY AND THE INFORMATION SOCIETY , EP STOA BRUSSELS, 1999
  5. 5. Florida’s Three T’s R. FLORIDA AND I. TINAGLI, EUROPE IN THE CREATIVE AGE , 2004
  6. 6. Euro-Creativity Index R. FLORIDA AND I. TINAGLI, EUROPE IN THE CREATIVE AGE , 2004
  7. 7. Cultural Geographies CENTRUM J. MARSH in TOWARDS A SUSTAINABLE INFORMATION SOCIETY , EC BRUSSELS, 1999 PERIPHERIA MEDITERRANEA
  8. 8. Cultural Identities J. MARSH in TOWARDS A SUSTAINABLE INFORMATION SOCIETY , EC BRUSSELS, 1999
  9. 9. Landry’s Creative Cities <ul><li>Critical mass </li></ul><ul><li>Diversity </li></ul><ul><li>Accessibility </li></ul><ul><li>Safety and security </li></ul><ul><li>Identity and distinctiveness </li></ul><ul><li>Innovativeness </li></ul><ul><li>Linkage and synergy </li></ul><ul><li>Competitiveness </li></ul><ul><li>Organisational capacity </li></ul>C. LANDRY / COMEDIA, “HELSINKI: TOWARDS A CREATIVE CITY”, 1999
  10. 10. Landry’s Creative Cities <ul><li>Critical mass </li></ul><ul><li>Diversity </li></ul><ul><li>Accessibility </li></ul><ul><li>Safety and security </li></ul><ul><li>Identity and distinctiveness </li></ul><ul><li>Innovativeness </li></ul><ul><li>Linkage and synergy </li></ul><ul><li>Competitiveness </li></ul><ul><li>Organisational capacity </li></ul>C. LANDRY / COMEDIA, “HELSINKI: TOWARDS A CREATIVE CITY”, 1999
  11. 11. Atlas of Creativities A. COTTICA ET AL., BOOSTER PROJECT IN PESCARA (IT), 2007
  12. 12. Regional Laboratories GENERAL MODEL FOR THE MEDINS MULTIMEDIA LABORATORIES CARRIERS OF TRADITIONS ARTISANS, CHEFS, FISHERS, STORYTELLERS … DEVELOPMENT AGENTS CULTURAL RESEARCHERS ANTHROPOLOGISTS, HISTORIANS … MEDIA INNOVATORS VIDEO ARTISTS, WEBSITE HACKERS …
  13. 13. Development Strategies J. MARSH in URBACOST: UN PROGETTO PILOTA PER LA SICILIA CENTRALE , FRANCO ANGELI, 2007 NETWORK STRUCTURES CODIFICATION (TRANSFER) R&D (NEW KNOWLEDGE) INVESTMENT PRIORITY EXPERIENTIAL TACIT CODIFIED EDUCATION SOCIAL CAPITAL PHYSICAL ACCESS LOGISTIC EFFICIENCY INFRA-STRUCTURE CREATIVITY SUSTAINABILITY GROWTH DEVELOPMENT OBJECTIVE KAIROS SOCIALLY NORMED KRONOS TEMPORALITY INTERACTION MEMORY PERFORMANCE SPATIAL QUALITY NETWORK DEVELOPMENT TERRITORIAL MARKETING CENTRES OF EXCELLENCE STRATEGY TRUST ECONOMIC FINANCIAL TRANSACTIONS PROCESS IDENTITY CONSUMPTION PRODUCTS RELATIONAL LOCAL GLOBAL VALUE ADDITION
  14. 14. Conclusions <ul><li>Cultural heritage alone is insufficient to boost Mediterranean competitiveness </li></ul><ul><li>Cultural diversity can contribute if transformed into territorial creativity </li></ul><ul><li>Mediterranean identities have specific creativity dynamics requiring new work </li></ul><ul><li>Innovation can result from the meeting between culture and technology actors </li></ul><ul><li>Such strategies fit with the emerging relational development model </li></ul>

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