Using 6P Approach
Jewell A. Arena
Ateneo Graduate School of Business
6P of Marketing Analysis
1. Primary Target Market
Primary Target Market
1. Young ones
World's best quick service restaurant experience.
Being the best means providing outstanding quality,
service, cleanliness, and value, so that we make
every customer in every restaurant smile."
Quality, Service &
Are the standard for success. It is the
foundation for customer satisfaction
and repeat visits. We believe that taking
good care of our customers is the first
vital step toward effective sales
building. Without consistently superior
QSC levels, other sales-building efforts
Ronald McDonald House Charities
(RMHC). RMHC supports children’s
development and well-being through
Bahay Bulilit and Bright Minds Read
(BMR). Every Happy Meal purchase
gives 50 centavos to RMHC.
a partnership between RMHC and the
Department of Social Welfare and
Development (DSWD), builds day-care
centers and provides primary education
to children below 6 years old.
Bright Minds Read (BMR)
a partnership program with the
Department of Education that teaches
beginning reading to Grade 1 public
Booths in public places during holidays
like Christmas, All Saint’s Day & others.
Quality of Place
Clean and Organize
Restrooms always sanitized
With free parking
With security guard
What fast foods are you familiar to?
Where do you most prefer to eat?
Appetizing Economical Fast service Pleasing
food price place
Was the food served hot?
65 70 75 80
No. of Respondents
Was the food served in less time?
Is the fast food's place clean?
Series1 58% 42%
How often do you eat there?
thrice a week once a week once a month everyday
New TV Commercial
More Drive-Thru almost quarterly