Globalization project

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For Globalization class each student had to make a presentation about a global issue. I decided to make a presentation about consumerism from the point of view that we are under a lot of pressure from marketeers and companies which send us an overwhelming number of ads, trick our mind to make us believe we need their products and make low quality products that we need to substitute soon in time.

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Globalization project

  1. 1. • “To live fully, we must learn to use things and love people, and not love things and use people.” ― John Powell • “Are these things really better than the things I already have? Or am I just trained to be dissatisfied with what I have now?” ― Chuck Palahniuk, Lullaby
  2. 2. Whats consumerism • “Advocacy of a high rate of consumption and spending as a basis for a sound economy”
  3. 3. Targeting • Old style • 1 AD -> Million consumers
  4. 4. Targeting • New style • Million ads -> 1 consumer
  5. 5. How they reach us
  6. 6. Sales Benefit Perception
  7. 7. References • http://www.nytimes.com/2007/01/15/business/media/15everywhere.html?pagewanted=all&_r=0 • http://martinweigel.org/2013/02/20/a-tale-of-humility-and-indifference/ • Personal notes from the Bridging the Gap conference at Suffolk University on May 29, 2013

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