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Patrick klerks - tam tam - Invensys - There is no such thing as social media

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Patrick klerks - tam tam - Invensys - There is no such thing as social media

  1. 1. There’s nosuch thing as“Social Media”
  2. 2. The most importantpattern you’ll ever learn
  3. 3. oldold PRO old Medium Medium Medium   CON
  4. 4. Soooo… How aboutthe internet?
  5. 5. Social media?
  6. 6. Using the socialinternet in business.
  7. 7. How we invest: Experience  it.   Discuss  it.   Share  it.   Push  it!  
  8. 8. How do we engage with a brand? Experience  it!   Discuss  it.   Share  it.   Push  it.  
  9. 9. Most impact earned   owned   paid  Least impact Most control Least control
  10. 10. Most impact earned   owned   paid  Least impact Most control Least control
  11. 11. Most impact earned   owned   paid  Least impact Most control Least control
  12. 12. Forwardability: I need new!I need surprises
  13. 13. Our dreams,not your stories
  14. 14. Small, Simple,Effective..Thingies.
  15. 15. Onlinelikeability
  16. 16. Attention!
  17. 17. Connection!
  18. 18. Action! Action! Action!Action! Action! Action!
  19. 19. OK Go!
  20. 20. Most impact earned   owned   paid  Least impact Most control Least control
  21. 21. Educate us, Gary!
  22. 22. Somethingabout pandas maybe?
  23. 23. Action! Action! Action!Action! Action! Action!
  24. 24. Show me the future!
  25. 25. Onlinepillarisation
  26. 26. No more“anti social” media
  27. 27. Mediaaren’tsocial. You are.

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