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Adesso In Onda

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Adesso In Onda

  1. 1. - Adesso in onda -
  2. 2. Chi sono?• Davide Cerbo - @davide_cerbo• Happy Developer• R&D sulla Moneta elettronica e i servizi a valore aggiunto• Ho lavorato per RAI e RSI
  3. 3. Un po’ di dati10.000 tweet/secondo durante l’ultimo SuperBall
  4. 4. Un po’ di dati
  5. 5. Un po’ di datiAndamento vendite Tv, 3D Tv e SmartTv
  6. 6. Un po’ di dati
  7. 7. Un po’ di dati
  8. 8. Un po’ di dati
  9. 9. Post-PC Era
  10. 10. Rest in Peace
  11. 11. Convergenza
  12. 12. Tipi di applicazioni• Second screen• Widescreen• Single-wide• Ticker PREMESSA: non citerò tutte le applicazioni esistenti, ma solo alcuni esempi
  13. 13. Second ScreenLo smartphone o il tablet sono un link tra persona e TV
  14. 14. Applicazioni di esempio
  15. 15. Ma prima: Guida TV• Non esiste un repository completo e affidabile• XMLTV (http://wiki.xmltv.org/) non lo ritengo affidabile al 100%• Meglio fare da soli grazie, Ajax ci dà una mano ;)
  16. 16. YouTube Remote - Clik• Un semplice Qrcode per collegare un “Big Screen” e dispositivo facilmente
  17. 17. GetGlue / Viggle
  18. 18. Zeebox / ConnectTV
  19. 19. GetGlue / Zeebox / ConnectTV / Viggle• La TV diventa SOCIAL• Raccogli badge e premi: Gamification• Acquista ciò che vedi (Zeebox)• Ci serve una Guida TV (vedi prima  )• Ci servono dettagli su film, serie TV…: OPEN DATA
  20. 20. Miso• Utente  Smartphone• Invio di contenuti personalizzati• Miso permette agli utenti di creare dei “SideShow”
  21. 21. Shazam / Into_now / ConnectTV
  22. 22. Shazam / IntoNowAcoustic fingerprint: una “impronta” deterministica utilizzata per identificare una traccia audio• Acoustid.org fornisce tutto quello che serve, o quasi ed è opensource!• Trasformata di Fourier di una distribuzione• Come funziona? http://oxygene.sk/2011/01/how- does-chromaprint-work
  23. 23. SmartTV
  24. 24. Applicazioni su SmartTvWidescreen Single Wide Ticker
  25. 25. Widescreen + Second screen• Movl offre una piattaforma completa!• SDK per Android, IOS e Javascript• Google TV offre Anymote-protocol• Apple offre AirPlay API
  26. 26. Smart Glass – Big Picture Second screen per il Gaming!
  27. 27. Ma come si programmano? Javascript e Flash a manetta! Marchio Javascript XML Flash Html Java Objective-CSamsung Si Si SiLG Si Si SiPanasonic SiYahoo Si SiGoogle SiApple SiSmartTV Si Si SiAlliance
  28. 28. Che browser?Marchio BrowserSamsung Prima Mapple, ora WebkitLG WebkitSharp OperaPhilips OperaApple WebkitGoogle Webkit
  29. 29. SmartTv AllianceLG, Toshiba, TP Vision/Philips nel 2012 si sono unite per creare un ambiente di sviluppo per SmartTv basato su standard Open
  30. 30. Multipiattaforma?• Movl Connect Platform Nì, offre SDK per IOS, Android e Javascript• App Cloud Costruite la vostra app in HTML5 per IOS e Android• Adobe PhoneGap Costruite la vostra app in HTML5 per IOS e Android• Appcelerator Titatanium Sviluppa in Javascript per IOS e Android
  31. 31. Pensiamo anche ai designers! Google ha fornito una guida al disegno di applicazioni su SmartTvhttps://developers.google.com/tv/android/docs /gtv_android_patterns
  32. 32. Pensiamo anche ai designers!
  33. 33. Pensiamo anche ai designers! Global / Contextual / Detail Zone
  34. 34. Pensiamo anche ai designers! Global / Contextual / Detail Zone
  35. 35. T-Commerce• Qrcode e Acquista• Ascolta e Acquista• Naviga e Acquista
  36. 36. T-Commerce
  37. 37. T-CommerceLA DMA (Direct Marketing Association), affermache le vendite tramite la TV hanno totalizzato$1.500 miliardi negli ultimi 4 anni:• 2008 - $392 miliardi• 2009 - $356 miliardi• 2010 - $383 miliardi• 2011 - $430 miliardi
  38. 38. Link utili e bibliografiaMercato• http://www.breakthrudigital.com/index.php/news/trends-statistics/173-smart-tv-surges-in-popularity-worldwide• http://digitalmarketinglab.com.au/index.php/2011/12/04/smart-tv-apps-the-next-big-thing-in-digital• http://www.wired.com/gadgetlab/2011/09/smart-tv-casualty/• http://nbry.wordpress.com/2010/10/24/smart-tv-and-future-of-television/• http://blog.nielsen.com/nielsenwire/online_mobile/40-of-tablet-and-smartphone-owners-use-them-while- watching-tv/• http://www.readwriteweb.com/archives/second_screen_apps_top_trends_of_2011.php• http://socialtvworldsummit.com/invest-in-a-second-screen-strategy• http://solomoshow.com/episode-4-second-screen-marketing/• http://www.crowdpark.com/media-kit/crowdpark-whitepaper/crowdpark-whitepaper-secondscreen.pdf• http://www.readwriteweb.com/archives/whos_actually_using_second_screen_tv_apps.php• http://www.readwriteweb.com/archives/second_screen_apps_top_trends_of_2011.php• http://www.bogotobogo.com/Android/smartphoneMarket.php• http://hacktivision.org/?p=4149• http://www.nytimes.com/external/readwriteweb/2011/07/28/28readwriteweb-top-trends-of-2011-second- screen-apps-50937.html?partner=rss&emc=rss• http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#phone-shipments• http://www.techeconomy.it/2012/04/17/usa-i-social-media-in-tv-funzionano-parola-di-accenture/• http://wordpress.bluefinlabs.com/blog/2012/09/25/social-tv-is-buzzing-about-samsungs-galaxy-s-iii-commercial/
  39. 39. Link utili e bibliografiaBlog e Magazine• http://www.next-tv.it/• http://www.lostremote.com/• http://bluefinlabs.com/Prodotti interessanti• http://shazam.com/• http://getglue.com/• http://www.intonow.com/• http://arktan.com/• http://viggle.com/• http://aboutecho.com/• http://gomiso.com/• http://www.intonow.com/ci• http://zeebox.com• http://clikthis.com• http://www.connectv.com/home• http://www.xbox.com/en-US/live/smartglass• http://store.steampowered.com/bigpicture• http://www.socialguide.com
  40. 40. Link utili e bibliografiaSviluppo SmartTv• http://www.samsungdforum.com/Guide/GuideList• http://developer.lgappstv.com/devel/main/main.lge• http://developer.vieraconnect.com/• https://developers.google.com/tv/• http://code.google.com/p/anymote-protocol/• http://www.smarttv-alliance.org/Sviluppo Multipiattaforma• http://phonegap.com• http://connect.movl.com• http://developer.appcelerator.com (Titanium)• http://www.brightcove.com/en/content-app-platform/sdk-developer- tools
  41. 41. ???
  42. 42. E mo’ pigliamoci sto’ caffè

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