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Startup weekendutrecht

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Startup weekendutrecht

  1. 1. Your startup in the media Lorenz van Gool
  2. 2.
  3. 3. You dont need a PR agency
  4. 4. Think like a journalistBondingHow NOT to do itHow to do it
  5. 5. Think like a journalist Fast news Scoops Unique content
  6. 6. Bonding Specify your search for journalists or bloggers Find the hybrids  Often freelancers  Entrepreneurial  Easy to approach Linkedin Be transparent of your intentions
  7. 7. How NOT to do it Forget about the long press lists The out of nowhere press release Cyberstalking
  8. 8. How to do it Be the contact guy or girl Offer to be the expert Think in content
  9. 9. Example
  10. 10. 15 minutes a day
  11. 11. in cleantech