Using social media to manage and promote your events<br />University Event Planners meeting, Oct. 13, 2010<br />
About me	<br />Jessica Soulliere<br />Social media communications coordinator & senior PR rep for UMHS<br />Founder of Soc...
A step-by-step approach:<br />When it comes to social media, time and advanced planning are your friends.<br />
A step-by-step approach:<br />Get your event details down first<br />Name of event (should be short and sweet): “Event Cam...
A step-by-step approach:<br />Define your audience(s) <br />Administrative assistants, donors, students, general public, e...
A step-by-step approach:<br />Start listening and looking (30 days)<br />Use Twitter, Facebook  and Google<br />Search key...
A step-by-step approach:<br />Create a digital home as soon as possible before you start promoting<br />Static website<br ...
A step-by-step approach:<br />Decide on content for your digital home<br />Example: http://detroit.140conf.com/<br />Logo/...
Content continued:<br />Main content area<br />Contains event description, articles  and/or  blog posts<br />Sidebars<br /...
Sidebars continued:<br />Left bar:<br />Schedule – detailed schedule of what attendees can expect<br />Speakers – Photo, b...
Sidebars continued:<br />Right bar<br />Search field<br />Twitter feed<br />Widgets<br />Blog categories<br />Ads<br />Tag...
Create your social media outposts:<br />Create your social media outposts  <br />Helps you:<br />drive traffic/people to y...
Twitter outpost:<br />Twitter profile – good for listening, building connections<br />EventCampA2 (limited number of chars...
Facebook, other outposts:<br />Facebook page – Event Camp Ann Arbor<br />Fill out information and links to your site<br />...
Manage your time:<br />Create a communications calendar:<br />Launch date (with ample time to promote and planning time fo...
Keep the conversation going:<br />During the event<br />Post mobile images and status updates to Facebook and Twitter <br ...
Keep the conversation going:<br />After the event, be sure to engage attendees with follow-up:<br />Thank you’s<br />Lesso...
Thank you!<br />Questions?<br />
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Using social media to manage, promote events

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I presented to an event planners group about how to use social media effectively for managing and promoting events.

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Using social media to manage, promote events

  1. 1. Using social media to manage and promote your events<br />University Event Planners meeting, Oct. 13, 2010<br />
  2. 2. About me <br />Jessica Soulliere<br />Social media communications coordinator & senior PR rep for UMHS<br />Founder of Social Media Club Ann Arbor<br />Tech geek<br />Not an expert!<br />jesssoul@umich.edu<br />@jesssoul<br />
  3. 3. A step-by-step approach:<br />When it comes to social media, time and advanced planning are your friends.<br />
  4. 4. A step-by-step approach:<br />Get your event details down first<br />Name of event (should be short and sweet): “Event Camp Ann Arbor 2010”<br />Description: “A yearly networking conference for event planners to share best practices, learn new techniques and trends in successful event planning and more.”<br />Time, date, location, speakers, schedule, costs for attendance/tickets, etc.<br />Who is going to manage the online promotions/communications once your plan is launched<br />
  5. 5. A step-by-step approach:<br />Define your audience(s) <br />Administrative assistants, donors, students, general public, etc.<br />Who needs to be here?<br />Who should want to be here?<br />
  6. 6. A step-by-step approach:<br />Start listening and looking (30 days)<br />Use Twitter, Facebook and Google<br />Search key words related to your event and your audience<br />See who is talking about or engaging online about your event topic or speaker topics<br />Connect, follow, fan/friend (pay attention to who is talking about what)<br />This can be a way of getting speakers, and/or possible sources for registrants when you are ready to begin promoting<br />
  7. 7. A step-by-step approach:<br />Create a digital home as soon as possible before you start promoting<br />Static website<br />hard to update<br />not very social media friendly<br />definitely not interactive)<br />WordPress site<br />MANY templates to choose from<br />easy to update and integrate with SM<br />there are plug-ins and widgets for almost anything you want to do<br />doesn’t have to be a blog<br />doesn’t require Web designer/developer to manage<br />
  8. 8. A step-by-step approach:<br />Decide on content for your digital home<br />Example: http://detroit.140conf.com/<br />Logo/representative image of your org or event<br />If you have one, use it, if not, have one created (Fiverr.com $5)<br />150x150 px for Facebook and Twitter avatars<br />600 -900 px wide for Web site banner/headers depending on design<br />
  9. 9. Content continued:<br />Main content area<br />Contains event description, articles and/or blog posts<br />Sidebars<br />Left bar = navigation and sponsor ads<br />Home – key details about the importance of your event<br />Registration – Deadlines, discounts and costs and online registration form that takes online payments and/or manages your registrations:<br />Eventbrite – www.eventbrite.com (integrates very well with WordPress)<br />BrownPaperTickets – www.brownpapertickets.com<br />
  10. 10. Sidebars continued:<br />Left bar:<br />Schedule – detailed schedule of what attendees can expect<br />Speakers – Photo, bio and topic of talk<br />Location – address, building/room names, and a link to a Google map!<br />Sponsorship (optional) – Opportunities for sponsorships (levels and fees)<br />Press info (optional) – press releases, who to contact, where to meet for interviews, how to get credentials, etc. <br />
  11. 11. Sidebars continued:<br />Right bar<br />Search field<br />Twitter feed<br />Widgets<br />Blog categories<br />Ads<br />Tag clouds<br />Latest posts/articles/comments<br />Whatever you want!<br />
  12. 12. Create your social media outposts:<br />Create your social media outposts <br />Helps you:<br />drive traffic/people to your site<br />Creates buzz once you launch<br />Assists others with sharing information about your event<br />Integration with social media tools helps visitors propagate the message<br />
  13. 13. Twitter outpost:<br />Twitter profile – good for listening, building connections<br />EventCampA2 (limited number of chars in title)<br />Create a hashtag for your event “Event Camp Ann Arbor” becomes #eventcampA2 or #eca2 (the shorter the better)<br />Example: #WCDET (Wordcamp Detroit)<br />Ask followers to use same hashtag when discussing the event before, during and after<br />
  14. 14. Facebook, other outposts:<br />Facebook page – Event Camp Ann Arbor<br />Fill out information and links to your site<br />Use same logo on FB and twitter accounts<br />Link FB to Twitter to simplify updates<br />Flickr – EventCampA2/Event Camp Ann Arbor (whichever fits)<br />Ask attendees to tag their photos on Flickr with the same hashtag<br />Post photo feed on page<br />Use same generic e-mail account for each <br />Gmail is easiest way: EventCampA2@gmail.com<br />
  15. 15. Manage your time:<br />Create a communications calendar:<br />Launch date (with ample time to promote and planning time for get speakers/attendees to get to your event)<br />What will be communicated when and by whom<br />Periodic tweets/Facebook posts<br />Blog posts<br />Registration updates<br />Photos/videos of speakers, etc. Whatever you want; it doesn’t have to be the kitchen sink<br />Launch, listen, adjust …<br />
  16. 16. Keep the conversation going:<br />During the event<br />Post mobile images and status updates to Facebook and Twitter <br />people who didn’t sign up will be jealous<br />Tweet the key points (use same hashtag)<br />Be sure attendees provide slides/presentations if you are not taping the event for posting afterwards<br />
  17. 17. Keep the conversation going:<br />After the event, be sure to engage attendees with follow-up:<br />Thank you’s<br />Lessons learned<br />Videos<br />Photo albums<br />Downloadable presentations/freebies, etc. <br />Invitations for feedback<br />Next year: Update site, rinse and repeat<br />
  18. 18. Thank you!<br />Questions?<br />

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