The Golden Key to Websites

3,461 views

Published on

Guest Post for Jye Smith's A Digital Perspective.


http://www.jessnichols.com

Published in: Technology, Design
1 Comment
14 Likes
Statistics
Notes
No Downloads
Views
Total views
3,461
On SlideShare
0
From Embeds
0
Number of Embeds
285
Actions
Shares
0
Downloads
1
Comments
1
Likes
14
Embeds 0
No embeds

No notes for slide

The Golden Key to Websites

  1. The golden key to websites<br />...or what I have learned about the web so far<br />
  2. Hi, I’m Jess.<br />
  3. This guy asked me to write a guest post for his blog.<br />
  4. So here it is.<br />(Thanks so much to Jye for this opportunity!)<br />
  5. I’m about to graduate from an IT degree.<br />
  6. I’ve only been within the web industry for about a year.<br />(And I’m still learning)<br />
  7. But what have I learned so far?<br />
  8. All websites are only about one thing -<br />
  9. Not functionality.<br />(What the site does)<br />
  10. Not usability.<br />(How easy it is to use)<br />
  11. It’s about the client achieving their business goals.<br />
  12. Which can be different things for different websites.<br />
  13. It could be profit and revenue,<br />
  14. Or achieving lots of site views and spreading information. <br />
  15. But there is a key way to achieve these goals -<br />
  16. By improving the relationship of <br />functionality and usability.<br />
  17. Usability helps people utilise the functionality,<br />
  18. So you really can’t have one without the other.<br />
  19. Improve this relationship by:<br />
  20. Make the core functionality obvious.<br />(They can’t use what they can’t see)<br />
  21. Use accessibility standards.<br />(Visually impaired people use the internet too!)<br />
  22. Keep consistent with best practices and benchmarks.<br />(So users can use your site efficiently)<br />
  23. But stand out from the crowd.<br />(Because clones are boring)<br />
  24. And most importantly,<br />
  25. Undertake Usability Testing.<br />
  26. To determine if the relationship is being achieved<br />
  27. It’s all about working together to achieve the goal,<br />
  28. Even if you come from different perspectives.<br />
  29. Thoughts? Talk to me!<br />@jessnichols<br />http://www.jessnichols.com<br />

×