DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




Designing Influence
Jess McMullin
nForm User Experience
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




                          Questions
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




     What Makes
       a Great
      Product?
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




 So Why Isn’t
Every Product
    Great?
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




Success is the

     Not the Rule
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




        Latest Standish Group Chaos
                  nu...
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca



                DESIGN MATURITY
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




UX still doesn’t
  guarantee
   success
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




           WHY NOT?
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




    THE TEAM
   THE MARKET
   THE CLIENT!
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




ORGANIZATIONS
          CRIPPLE
         PRODUCTS
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




 FORKOFF, as in, you think during the
         signoff m...
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009       @jessmcmullin bplusd.org   nForm.ca



    The Review & Approve Cycle


                    ...
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




                                THE
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




      HUMAN RISK AVERSION
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




                   HUMAN BEINGS
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




       HOW TO DEAL WITH IT?
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




                            Ways
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




                          MOVE
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




         START
        WEARING A
          SUIT
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




          Maybe you
          don’t like
            sui...
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




 Ummmm...
That’s swell,
   Jess
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




  So, how do
 you influence
  outcomes?
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




                   HUMAN BEINGS
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




DON’T WE KNOW A THING OR
TWO ABOUT DESIGNING FOR
     HU...
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




4 Keys for
Influence
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




             EVIDENCE
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




               FLUENCY
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




              EMPATHY
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




AUTHENTICITY
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




  3 Elements
       of
   Influence
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca



               Who Are the People?
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




            The
         Influence
          Process
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




                                                        ...
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




   What Are the
    Decisions?
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




WHERE DO YOU NEED MORE
        “YES”?
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




                                         VERY NEXT
     ...
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca



                 STEPS
1.     COLLECT background
2.     C...
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




          Evidence
           Fluency
          Empathy
...
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




        Create great
         products &
          servi...
DrupalCamp Alberta 2009   @jessmcmullin bplusd.org   nForm.ca




 Thank you!
@jessmcmullin
    nForm User Experience
    ...
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Designing Influence - Drupal Camp Alberta

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My recent presentation about how we can create more influence for design and development inside the organizations we work with.

Published in: Design, Technology, Sports

Designing Influence - Drupal Camp Alberta

  1. 1. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Designing Influence Jess McMullin nForm User Experience
  2. 2. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Questions
  3. 3. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca What Makes a Great Product?
  4. 4. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca So Why Isn’t Every Product Great?
  5. 5. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Success is the Not the Rule
  6. 6. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Latest Standish Group Chaos numbers
  7. 7. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  8. 8. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  9. 9. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca DESIGN MATURITY
  10. 10. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca UX still doesn’t guarantee success
  11. 11. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca WHY NOT?
  12. 12. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca THE TEAM THE MARKET THE CLIENT!
  13. 13. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca ORGANIZATIONS CRIPPLE PRODUCTS
  14. 14. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  15. 15. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  16. 16. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  17. 17. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  18. 18. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca FORKOFF, as in, you think during the signoff meeting: “I would rather stick a fork in my eyeball than make one more change”
  19. 19. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  20. 20. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca The Review & Approve Cycle REVIEW & APPROVE CREATION & REVISION
  21. 21. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  22. 22. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  23. 23. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca THE
  24. 24. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca HUMAN RISK AVERSION
  25. 25. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca HUMAN BEINGS
  26. 26. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca HOW TO DEAL WITH IT?
  27. 27. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Ways
  28. 28. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca MOVE
  29. 29. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca START WEARING A SUIT
  30. 30. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Maybe you don’t like suits
  31. 31. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  32. 32. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Ummmm... That’s swell, Jess
  33. 33. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca So, how do you influence outcomes?
  34. 34. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca HUMAN BEINGS
  35. 35. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca DON’T WE KNOW A THING OR TWO ABOUT DESIGNING FOR HUMAN BEINGS?
  36. 36. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca 4 Keys for Influence
  37. 37. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca EVIDENCE
  38. 38. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca FLUENCY
  39. 39. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca EMPATHY
  40. 40. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca AUTHENTICITY
  41. 41. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca 3 Elements of Influence
  42. 42. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  43. 43. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  44. 44. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  45. 45. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Who Are the People?
  46. 46. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  47. 47. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  48. 48. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  49. 49. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  50. 50. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  51. 51. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  52. 52. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  53. 53. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  54. 54. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca The Influence Process
  55. 55. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  56. 56. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  57. 57. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca The
  58. 58. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca What Are the Decisions?
  59. 59. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca WHERE DO YOU NEED MORE “YES”?
  60. 60. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca VERY NEXT DECISION INFLUENCE? WITH WHO?
  61. 61. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  62. 62. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  63. 63. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  64. 64. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  65. 65. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca STEPS 1. COLLECT background 2. CONNECT with individuals 3. CARE/CONCENTRATE/CONFIRM 4. CONTRIBUTE your own ideas 5. CODESIGN create together 6. COMMIT to specific action
  66. 66. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  67. 67. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  68. 68. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  69. 69. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  70. 70. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  71. 71. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  72. 72. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
  73. 73. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Evidence Fluency Empathy Authenticity
  74. 74. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Create great products & services
  75. 75. DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Thank you! @jessmcmullin nForm User Experience www.nForm.ca www.slideshare.net/jessmcmullin

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