Business Of Experience Italia

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The talk I gave in Trento, Italy.

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  • Business Of Experience Italia

    1. 1. The Business of Experience Italian IA Summit 2007 presented by Jess McMullin nForm User Experience | www.nForm.ca November 16, 2007
    2. 2. Bridge http://www.flickr.com/photos/northbaywanderer/255118619//
    3. 3. Disciplines
    4. 4. Oceans
    5. 5. Informationsarchitektur Architettura dell'Informazione Information Architecture
    6. 6. Football http:// www.flickr.com/photos/fabiovenni/240431974 /
    7. 7. Hockey http://www.flickr.com/photos/freakychick/86751992
    8. 9. World Changing http://commons.wikimedia.org/wiki/Image:As08-16-2593.jpg
    9. 10. Increase our Influence
    10. 11. HOW
    11. 12. <ul><li> we have reached the point in our practice where the barriers to increasing influence are not about better methods for working with users, but for working with business. </li></ul>I believe
    12. 13. The Business Experience of
    13. 15. OUR SITUATION UNDERSTANDING TARGETING ADOPTING
    14. 16. OUR SITUATION UNDERSTANDING TARGETING ADOPTING Part 1
    15. 17. U.S.E.R.
    16. 21. OUR SITUATION UNDERSTANDING TARGETING ADOPTING Part 2
    17. 22. business understanding
    18. 23. business understanding depends on our
    19. 24. Things In Common <ul><li>3 </li></ul>
    20. 25. FAILURE
    21. 26. FEAR
    22. 27. CONTROL
    23. 28. value centred design
    24. 30. BUSINESS GOALS HUMAN NEEDS OFFERING DELIVERY
    25. 31. ?
    26. 32. PIVOT 180º
    27. 35. U.S.E.R.
    28. 36. design maturity
    29. 37. Design Maturity
    30. 38. Unconscious Design »
    31. 39. Style »
    32. 40. Function »
    33. 41. Problem Solving »
    34. 42. Framing »
    35. 43. design maturity applying
    36. 47. To design the right solution we have to define the right problem.
    37. 48. design maturity more than
    38. 49. business fluency
    39. 50. Business Fluency http://www.flickr.com/photos/ribenawrath/139155418/ ROI Net Present Value Internal Rate of Return Porter’s 5 Forces
    40. 51. Venn Overload – Complex
    41. 52. 101
    42. 53. Cash
    43. 54. Margin
    44. 55. Velocity
    45. 56. Return
    46. 57. Growth
    47. 58. MARGIN VELOCITY RETURN GROWTH CASH
    48. 59. business has limits, too but
    49. 60. And organizations can limit user experience work
    50. 61. Four Constraints <ul><li>4 </li></ul>
    51. 62. Blue sky
    52. 63. Blue Sky Barrier
    53. 64. Risk Reward Inertia Vendor ship
    54. 65. RISK #1
    55. 66. Reference: “The Chaos Chronicles”, The Standish Group, 2003. 51% Challenged 34% On time On budget 15% Cancelled 66% Failure Rate
    56. 67. 2/3
    57. 68. REWARD #2
    58. 69. Conflicting measures of success (b vs. d)
    59. 70. http://www.sxc.hu/photo/890642
    60. 71. INERTIA #3
    61. 72. Newtonian The organization
    62. 73. Body at Rest
    63. 74. Body in Motion
    64. 75. Systems resist change http://commons.wikimedia.org/wiki/Image:Cyclone_Catarina_from_the_ISS_on_March_26_2004.JPG
    65. 76. The tyranny of the status quo
    66. 78. VENDOR #4 SHIP
    67. 80. RISK REWARD INERTIA VENDORSHIP
    68. 81. RECAP UNDERSTANDING
    69. 82. OUR SITUATION UNDERSTANDING TARGETING ADOPTING Part 3
    70. 83. identify opportunity
    71. 84. experience impact framework
    72. 85. BUSINESS USER EXPERIENCE KIND OF IMPACT
    73. 86. business
    74. 87. LEAD MANAGE EXECUTE }
    75. 88. DELIVER AN OFFERING }
    76. 89. TO A CUSTOMER }
    77. 90. TO GENERATE REVENUE
    78. 91. $£¥€ $
    79. 92. LEAD MANAGE EXECUTE
    80. 93. LEAD MANAGE EXECUTE Insight | Direction | Resources | Constraints | Outcomes People | Process | Money | Materials | Infrastructure Discover | Develop | Produce | Market | Sell | Deliver | Support
    81. 94. RECAP TARGETING
    82. 95. OUR SITUATION UNDERSTANDING TARGETING ADOPTING Part 4
    83. 96. Crossing the Chasm Geoffrey Moore “Crossing the Chasm” 1991
    84. 97. constraints reveal opportunity
    85. 99. PARTNER PILOT PUBLICIZE
    86. 100. Peel Back the Layers http://www.sxc.hu/photo/883940
    87. 102. Working Together Get People
    88. 106. VENDOR #4 SHIP
    89. 107. PARTNER #4 SHIP
    90. 108. MORE DO
    91. 109. MORE MATTER
    92. 110. closing in
    93. 111. value centred design
    94. 113. Blue Sky Barrier
    95. 114. Blue sky
    96. 115. Wave
    97. 116. World Changing http://commons.wikimedia.org/wiki/Image:As08-16-2593.jpg
    98. 117. Thank You! jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca www.bplusd.org www.slideshare.net/jessmcmullin Gratzie!

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