Business Of Experience - CanUX

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  • Business Of Experience - CanUX

    1. 1. The Business of Experience CanUX 2007 presented by Jess McMullin nForm User Experience | www.nForm.ca November 26, 2007
    2. 2. Bridge http://www.flickr.com/photos/northbaywanderer/255118619//
    3. 3. Disciplines
    4. 4. Increase our Influence
    5. 5. HOW
    6. 6. <ul><li> we have reached the point in our practice where the barriers to increasing influence are not about better methods for working with users, but for working with business. </li></ul>I believe
    7. 7. The Business Experience of
    8. 9. OUR SITUATION UNDERSTANDING TARGETING ADOPTING
    9. 10. OUR SITUATION UNDERSTANDING TARGETING ADOPTING Part 1
    10. 11. U.S.E.R.
    11. 15. OUR SITUATION UNDERSTANDING TARGETING ADOPTING Part 2
    12. 16. business understanding
    13. 17. business understanding depends on our
    14. 18. Things In Common <ul><li>3 </li></ul>
    15. 19. FEAR
    16. 20. FAILURE
    17. 21. CONTROL
    18. 22. value centred design
    19. 24. BUSINESS GOALS HUMAN NEEDS OFFERING DELIVERY
    20. 25. ?
    21. 26. PIVOT 180º
    22. 29. U.S.E.R.
    23. 30. OUR SITUATION UNDERSTANDING TARGETING ADOPTING Part 3
    24. 31. identify opportunity
    25. 32. experience impact framework
    26. 33. BUSINESS USER EXPERIENCE KIND OF IMPACT
    27. 34. business
    28. 35. LEAD MANAGE EXECUTE }
    29. 36. DELIVER AN OFFERING }
    30. 37. TO A CUSTOMER }
    31. 38. TO GENERATE REVENUE
    32. 39. $£¥€ $
    33. 40. LEAD MANAGE EXECUTE
    34. 41. LEAD MANAGE EXECUTE Insight | Direction | Resources | Constraints | Outcomes People | Process | Money | Materials | Infrastructure Discover | Develop | Produce | Market | Sell | Deliver | Support
    35. 42. experience user
    36. 43. UNDERSTAND SOLVE EVALUATE
    37. 44. UNDERSTAND SOLVE EVALUATE Qualitative | Quantitative | Analysis | Synthesis | Modeling Model | Architecture | Flow | Prototype | Interface | Specification Analytics | Heuristics | Usability Testing | Performance | Metrics
    38. 45. impact
    39. 46. OPTIMIZE INFORM TRANSFORM
    40. 47. OPTIMIZE INFORM TRANSFORM Efficiency | Convenience | Automation | Savings Policy | Approach | Current Opportunity | Decisions | Action Intersections | Framing | Connecting | Innovation | New Value
    41. 48. OPTIMIZE INFORM TRANSFORM Do what we do now, but better Make smarter decisions Change how we do business
    42. 49. BUSINESS USER EXPERIENCE KIND OF IMPACT
    43. 50. IMPACT USER EXPERIENCE BUSINESS
    44. 54. status quo
    45. 55. We do this already
    46. 57. upwards optimize
    47. 58. intranets data dashboards
    48. 60. execution transform
    49. 61. new ways working of
    50. 63. management inform
    51. 64. smarter insight decisions means
    52. 66. the best picture we’ve ever had of our customers This is
    53. 67. leadership transform
    54. 68. is often by transformation invitation
    55. 70. EXERCISE TARGETING
    56. 71. LEAD MANAGE EXECUTE Insight | Direction | Resources | Constraints | Outcomes People | Process | Money | Materials | Infrastructure Discover | Develop | Produce | Market | Sell | Deliver | Support
    57. 72. OUR SITUATION UNDERSTANDING TARGETING ADOPTING Part 4
    58. 73. Crossing the Chasm Geoffrey Moore “Crossing the Chasm” 1991
    59. 74. constraints reveal opportunity
    60. 75. Conflicting measures of success (b vs. d)
    61. 76. http://www.sxc.hu/photo/890642
    62. 78. PARTNER PILOT PUBLICIZE
    63. 79. Peel Back the Layers http://www.sxc.hu/photo/883940
    64. 81. Working Together Get People
    65. 85. VENDOR SHIP
    66. 86. PARTNER SHIP
    67. 87. MORE DO
    68. 88. MORE MATTER
    69. 89. closing in
    70. 90. value centred design
    71. 92. Blue Sky Barrier
    72. 93. Blue sky
    73. 94. Wave
    74. 95. World Changing http://commons.wikimedia.org/wiki/Image:As08-16-2593.jpg
    75. 96. Thank You! jess DOT mcmullin AT nform.ca 1.800.670.7025 www.nForm.ca www.bplusd.org www.slideshare.net/jessmcmullin Questions?

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