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Edu guru presentation

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Social Media for Yield, Retention and Graduation.

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Edu guru presentation

  1. 1. Jessica Krywosa Director of Web Communication Suffolk University
  2. 2. <ul><li>The Problem </li></ul><ul><li>Social Media Use </li></ul><ul><li>Applications for Outcomes </li></ul>Image = http://www.gigathoughts.com
  3. 3. <ul><li>Part I: </li></ul>
  4. 4. <ul><li>“ Two-thirds of prospective applicants said the economy had “greatly” or “somewhat” influenced their decision about where to apply to college...” </li></ul><ul><li>“ The Economy and College Choice”, The Chronicle of Higher Education. </li></ul>
  5. 5. <ul><li>“… .perceived quality. The most important factor was the variety of courses in fields of interest, followed by the strength and availability of academic facilities, the percentage of graduates employed after graduation, and graduation rates. ” </li></ul>
  6. 9. Belmont BYU University of Illinois Notre Dame Utah State Villanova Wofford Who Graduates?
  7. 11. Image = http://online.etbu.edu/admissions/tuition-information/ Students = Revenue
  8. 12. Class of 2015
  9. 13. Class of 2015 Class of 2014, 2013, 2012, 2011
  10. 15. <ul><li>Decline in H.S. grad pop </li></ul><ul><li>Large changes in demo </li></ul><ul><li>Shrinking reliable primary markets </li></ul><ul><li>Rise in non-traditional students </li></ul><ul><li>Source: Noel-Levitz. (2010). Back to the Present: Strategic Enrollment Planning for the Coming Demographic Change. Coralville, Iowa: Author. Retrieved from http://www.noellevitz.com/camupswideissues. </li></ul>
  11. 16. <ul><li>Provide connection & transparent info through enrollment (yield) </li></ul><ul><li>Listen, communicate & support during schooling (retention) </li></ul><ul><li>Be clear re: info & processes, while retaining (graduation) </li></ul>
  12. 18. <ul><li>Part II: </li></ul>
  13. 19. <ul><li>Connection </li></ul><ul><li>Sharing </li></ul><ul><li>Support </li></ul>
  14. 20. <ul><li>More Time with Loved Ones </li></ul><ul><li>Alleviate ‘repeat’ stories </li></ul><ul><li>Instant Touch point/Check-in </li></ul>
  15. 21. <ul><li>Connection </li></ul><ul><li>Sharing </li></ul><ul><li>Support </li></ul>
  16. 22. <ul><li>Push Marketing </li></ul><ul><li>New Channel, Old Content </li></ul><ul><li>Don’t Listen, Can’t Respond </li></ul><ul><li>Inability to Change </li></ul>
  17. 23. <ul><li>Foster Student Engagement </li></ul><ul><li>Provide Timely Information </li></ul><ul><li>Create Real Time, Two Way Interaction </li></ul>
  18. 24. <ul><li>Facebook Page or Group: ‘Class of’, Dept., Club </li></ul><ul><li>Twitter Account: RSS Fed or Interactive </li></ul><ul><li>Media Profiles: Groups or University </li></ul><ul><li>Blogs – Policed or Transparent </li></ul>
  19. 25. http://saintagnesavon.files.wordpress.com/2010/01/landfill.jpg Social Media: Not a Dump
  20. 26. <ul><li>Part III (or ‘the good part’): </li></ul>
  21. 27. <ul><li>Should already be a measurement </li></ul><ul><li>Student focused </li></ul><ul><li>Real time interactions </li></ul><ul><li>24/7 Customer Service </li></ul><ul><li>Connection/Engagement </li></ul>
  22. 28. http://www.gatech.edu/comm/images/splashMarketResearch.jpg Research First!
  23. 29. <ul><li>Remain Connected </li></ul><ul><li>Continue Engagement </li></ul><ul><li>Promote Visits </li></ul><ul><li>Prompt Deposits </li></ul><ul><li>Measure & Forecast </li></ul>
  24. 31. <ul><li>Engagement </li></ul><ul><li>Academic Help/Rigor </li></ul><ul><li>Financial Issues </li></ul><ul><li>Measurement & Strategy Revision </li></ul>
  25. 33. <ul><li>Retain Through Graduation </li></ul><ul><li>Provide Easy Path </li></ul><ul><li>Build Brand Reputation </li></ul><ul><li>Measurement & Ease of Process </li></ul>
  26. 37. <ul><li>Start with University Issues </li></ul><ul><li>Support these via Dept. Goals </li></ul><ul><li>Need Top Down Support </li></ul><ul><li>Outcomes Support University Brand, Reputation and Revenue </li></ul>
  27. 38. <ul><li>Thanks! </li></ul><ul><li>Jessica Krywosa </li></ul><ul><li>Director of Web Communication </li></ul><ul><li>Suffolk University </li></ul><ul><li>@jesskry </li></ul>

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