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The Next Phase of Mobile App Monetization | Adam Carey, Boris Logvinskiy

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The Next Phase of Mobile App Monetization | Adam Carey, Boris Logvinskiy

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The Next Phase of Mobile App Monetization | Adam Carey, Boris Logvinskiy

  1. 1. Boris Logvinskiy The next phase of mobile app monetization
  2. 2. Boris Logvinskiy Head of Product, MoPub @borislogvinskiy
  3. 3. Header Bidding
  4. 4. 70%of desktop publishers have implemented header bidding Source: Forrester, 2017
  5. 5. 30- 40% increase in CPMs Source: Forrester, 2017
  6. 6. The traditional waterfall $5.00 $3.00 $2.00
  7. 7. $5.00 $3.00 $2.00 The flattened waterfall with per-impression competition
  8. 8. Header Bidding
  9. 9. Header biddingAdvanced Bidding
  10. 10. Fully supported by the publisher’s ad server/mediation platform. Allow networks to participate in bidding. Allow demand sources to preserve ad format innovation using the rich native platforms of devices.
  11. 11. The next phase of mobile app monetization Adam Carey Senior Director of Ad Monetization, SEGA Networks Inc. @SEGA Boris Logvinskiy Head of Product, MoPub @borislogvinskiy @MoPub
  12. 12. Thank you Learn more: www.mopub.com Get in touch: @mopub sales@mopub.com

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