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Succeeding in the Maturing Mobile Gaming Market | Tuyen Nguyen, Owen O’Donoghue

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Delivered at Casual Connect USA 2019. While mobile gaming continues to boast tremendous revenue growth, the industry is entering a new phase of maturation. In order to stay competitive, it’s essential to develop a strategy that’s focused on building great games, adopting sophisticated marketing practices, and putting your customers first. In this session, we’ll share trends, research and recommendations allowing you to adapt your business in a mature market, and develop a monetization strategy that prioritizes value for your customers.

Published in: Software
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Succeeding in the Maturing Mobile Gaming Market | Tuyen Nguyen, Owen O’Donoghue

  1. 1. 04 05 01 02 03
  2. 2. 01
  3. 3. Challenges • • • Opportunities • • • 2.2B $137.9B
  4. 4. Newsmartphoneshipments,global Y/Ygrowth(redline)
  5. 5. 02
  6. 6. TV and movies Internet (general and social networking) Social activities with family and friends Video games/eSports Sports and wellness Music Reading Other
  7. 7. Emotions Creative Connection Data Mechanics Optimization
  8. 8. NAM LATAM EMEA APAC NAM LATAM EMEA APAC
  9. 9. 03
  10. 10. None of the Above Subscriptions Paid/Premium Apps In-App Ads Combination of In-App Ads & In-App Purchases In-App Purchases 56% 49% 43% 25% 3% 55%
  11. 11. Native Ads Playable Ads Interstitial Ads (Covering Full Screen) Banner Ads Rewarded Video Ads 82 % 65% 54% 39% 32% 30%
  12. 12. Australia 2.6 x Brazil 3.3 x Canada 2.7 x France 3.0 x Germany 2.6 x Japan 3.0 x South Korea 2.0 x US 2.2 x UK 3.9 x
  13. 13. Challenge Solution • • o o o • o o Results • • • • • •

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