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Delivered at Casual Connect Europe 2018. The social casino space is one of the most consistent and profitable areas of mobile gaming but to a degree this success has led to complacency. Rather than innovate, companies have been successful tuning or largely copying existing products. While this strategy continues to grow revenue in the space, social casino games are no longer attracting new players. This talk will focus on the strategies and tactics that real money online casino companies are using and how these can be applied to not only social casino games but mobile games in general. The talk will also help real money game operators identify areas that social casino developers excel that can help their underlying business.