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How to Multiply Your Social Casino Revenues via Live Operations | Thomas Andreasen

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Delivered at Casual Connect Europe 2017. In this session Thomas Andreasen will dive into some real life experiences from running dedicated live operations and will also share the results of such live operations from Playlab´s social casino title. Could your studio be just one campaign away from success?

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How to Multiply Your Social Casino Revenues via Live Operations | Thomas Andreasen

  1. 1. How to Multiply Your Social Casino Revenues - via Live Operations Thomas Andreasen CEO Anino
  2. 2. Digital Marketing Skill: Age: Years in Asia: Cats: 90 / 100 29 / 100 8 / 100 4 / 100 4.000.000 / 100 Marketing $’s Allocated
  3. 3. History Playlab Founded Playlab, Bangkok - Thailand March 2012 Anino Games Acquired Anino Games, Makati - Philippines June 2014 Anino Internal Spinoff Anino, Makati - Philippines December 2016 Series B - 5M USD MHV, Singapore August 2015 Juice Cubes - Live Playlab August 2013
  4. 4. Ask yourself these questions ● Have i tried selling anything directly to my users? ● What sold and what didn’t sell? ● What are the top 3 packages my users are buying? ● What have my biggest spender spent on? ● How are my Whales spending differently than my other spending users? ● When are users converting in my game? ● Who’s looking into the Whale Experience? Buying 100$ in the first 5 minutes?
  5. 5. Actively Running Campaigns Not Actively Running Campaigns Changed to Bundle offers How can Live Operations Multiply our Revenue?
  6. 6. Industry Knowledge 1) 54% of users buy a 2.nd time within 1 hour of last purchase. (*Amazon) 2) Approx 0.2% of your users accounts for 50% of your revenues. 3) General Conversion to Paying Users varies from 0.5-5% (Platform/country/source) 4) Majority of top 100 grossing games has more than 7 different types of sellable items
  7. 7. Design Placement Tool Analytics Requirements
  8. 8. Designer
  9. 9. And when he think he´s done…….
  10. 10. Placements 1) After failed Purchase 2) After Purchase 3) Out of Virtual Currencies 4) The Lobby 5) After X time in App 6) Closing the Coinstore 7) Startup Newbie Offer
  11. 11. Tool 1)There are costs involved. 2)Spend some time researching the best solution for you. 3)Alternatively you can hardcode it into you game. (But i wouldn't recommend)
  12. 12. Analytics Track Who 1) Sees what, 2) Clicks what 3) Buys what
  13. 13. The Math - 10 $ Example 500$ = 0.05 ARPDAU = 40$ eCPM Bonus: Targeting Paying users only, then you can achieve upwards of 80% Conversion from impressions 10.000 DAU 20.000 Impressions 1000 Clicks 50 Conversions
  14. 14. Design Placement Tool Analytics Recap and Practical advice Startup Bundle Offer
  15. 15. Just 1 Campaign away…. Track, Rinse and Repeat
  16. 16. Bonus Points 1)Video Ads 2)Give the Offer at the right time 3)Don't Cannibalise your Users 4)Re: 0.2% of Users provide you 50% of your Revenues
  17. 17. facebook.com/Andreasen.Thomas https://th.linkedin.com/in/thomasandreasen E: thomas.a@anino.co Thomas Andreasen

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