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F2P Contractual Agreements 101
Mohammed Fahmi
CEO
Babil Games
Publisher – Developer
• Given the long-term nature of the relationship between the
developer and publisher in F2P scene, b...
Goal
• The goal of this session is to give you some information to better understand the business
between a publisher and ...
Developer Concerns
• Are they a good publisher (reputation)
• What's their background (console, pc, mobile, f2p)
• When di...
Publisher Concerns
• Are they good developers (reputation)
• What's their technical expertise
• How much support can they ...
REV Share 1
Rev share is related to the LF or MG in the deal.
0
200000
400000
600000
800000
1000000
1200000
25% 30% 35% 40...
REV Share 2
As any agreement, there are many scenarios for cooperation in a
revenue share model:
Starting by 50:50
• 50:50...
Terms & Legality
• An example of terms in contracts is the period of contract
Between 3 to 5 years with possibility of ren...
Thanks
Enjoy Casual Connect
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F2P Contracts and Deals 101 | MJ Fahmi

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Delivered at Casual Connect Europe 2016

The session will be about the f2p contracts and deals, different scenarios and different regions, what developers will expect from publishers, and what publishers expect from developers.

Published in: Technology
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F2P Contracts and Deals 101 | MJ Fahmi

  1. 1. F2P Contractual Agreements 101 Mohammed Fahmi CEO Babil Games
  2. 2. Publisher – Developer • Given the long-term nature of the relationship between the developer and publisher in F2P scene, both parties need to ask the right questions: Publisher Can I give this project the resources it requires to be a successful title? Developer Will I be able to support this publisher equally? Or will I be spread “too thin”?
  3. 3. Goal • The goal of this session is to give you some information to better understand the business between a publisher and a developer and how to reach successful cooperation. • Generally speaking, developers tend to focus on how much money they can get • Before reaching that point both sides have to consider many factors. • Hint: $$$ should be last thing to consider Developer Publisher LF Will Get: XXXX$ USD LF Will Pay: XXXX$ USD MG Will Get: XXXX$ USD MG Will Pay: XXXX$ USD Rev Share: XX % Rev Share: XX %
  4. 4. Developer Concerns • Are they a good publisher (reputation) • What's their background (console, pc, mobile, f2p) • When did they start • Their successful titles • How many titles • How much they believe in our game • What's their commitment for UA • Their localization in house or outsourced • More…..
  5. 5. Publisher Concerns • Are they good developers (reputation) • What's their technical expertise • How much support can they provide (updates, features and bug fixing) • Did they develop successful titles before • How many publishers licensed this game or other games. • What are the games KPIs certain KPIs could be a great indicator of the game performance, and hence its compatibility with other regions  Example: Three kingdoms game changed theme and introduced to western market as fantasy.
  6. 6. REV Share 1 Rev share is related to the LF or MG in the deal. 0 200000 400000 600000 800000 1000000 1200000 25% 30% 35% 40% 45% 50% REV Share Developer Publisher $USD
  7. 7. REV Share 2 As any agreement, there are many scenarios for cooperation in a revenue share model: Starting by 50:50 • 50:50 + LF or MG or both • The % and amounts are based on allot of factors related to who is the publisher and who is the developer and which game. • Example would be a top grossing game in USA going to Asian market, or a new team trying to secure a publisher.
  8. 8. Terms & Legality • An example of terms in contracts is the period of contract Between 3 to 5 years with possibility of renewal • Payment from publisher to developer should not take more than 1 to 2 months after sending financial reports. • Termination Clauses: if the publisher does not deliver XX of installs in the first year. • Intellectual Property clarification: who owns what, for example the publisher will hold the copyright to the localized content.
  9. 9. Thanks Enjoy Casual Connect

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