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Creating Value Through Business Development | Tarush Agarwal

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Delivered at Casual Connect Asia 2017. What do the changing dynamics of the app stores mean for developers and business models? Head of Business Development at Toca Boca, Tarush Agarwal will discuss Toca Boca's approach to creating high quality kids apps and how leveraging partners and diversified business models reaches new consumers globally. He will share insights and best practices for developers looking for creative solutions to add customer value.

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Creating Value Through Business Development | Tarush Agarwal

  1. 1. A brief intro about who we are
  2. 2. #1 Mobile-First Kids Brand 150+
 Million Downloads 215 Countries 3
  3. 3. 2014 Recap Our Promise Designed from the kids’ perspective, our digital toys provide fun, gender-neutral play experiences. Free of rules, levels or leaderboards. 4
  4. 4. iOS Rankings Rankings as of Christmas Day 2016 in the US
  5. 5. Google Play Rankings Rankings as of October 2015 in the US 6
  6. 6. Top positioned kids brands on the App Store Source: App Annie Intelligence. Note: Consolidated positioning for 2015 in iOS kids category. Markets includes: Australia, Brazil, Canada, China, Japan, Sweden, U.K. and U.S. *Top Grossing- Disney, ABC Mouse, and Movile use In App Purchasing business model Top Paid Top Free *Top Grossing 1 2 3 4 5 7
  7. 7. Vision:
 A beacon in the world for kids Toca Boca will become a category independent brand that signals to kids and families that something was made for them.
 The Toca prefix will become synonymous with a kids perspective. 8
  8. 8. Toca Anything Toca Boca will enter different categories with the same values, design principles and philosophy as our apps have today.
 It will stand for a kids perspective and stimulate creativity & imagination. Toca Apps Toca Merchandise Toca XToca TV 9
  9. 9. Partnerships
  10. 10. Partnership Principles Long Term Value Creation Innovation and creativity- constantly looking for new models Think global, act local- approach to doing global deals Research and data driven approach to find new trends and opportunities Strive to be early adopters
  11. 11. Distribution Eco-system CORE APP MAJOR PLATFORMS BTC (iOS, GP) NEW BUSINESS MODELS (SUBSCRIPTION FOR APPS) BTB CHANNELS (AMZ) PLATFORMS OF THE FUTURE (TV, VR) NEW MARKETS EMERGING CHANNELS (ZIOSK, AIRLINES, HOTELS) KIDS SPECIFIC PARTNERS (OEMS)
  12. 12. Some Examples
  13. 13. MULTI DEVELOPER BUNDLES
  14. 14. Multi Developer Bundle - Success 7x normal sales
  15. 15. ZIOSK Partnered with Table top restaurant tablet provider in 2016 Exposed to 50M customers at over 2000 restaurant locations Highest engagement amongst all content providers Average play session was 7-8 Minutes
  16. 16. Toca TV: Partners Our hand curated partner ecosystem includes 75 independent creators and multi-channel networks Best of what is available in kids’ video Globally sourced content rubric spanning over 10 categories Freedom!DreamworksTV: The kids and family brand from AwesomenessTV BroadbandTV Studio71
  17. 17. Partner Events Example of partner event conducted in San Francisco Area
  18. 18. Partner Events Examples of a partner event conducted in New York
  19. 19. Thank You!

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