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An Interactive Roadmap For Getting Your Game To Market | Chris Hewish

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Delivered at GameDaily Connect USA 2019. The road to market can be mysterious and difficult for many indie developers. Join Chris Hewish as he provides a guiding light to help you get from idea to launch, whether self-published or with a publisher. During this session he’ll take you through an interactive roadmap and decision tree, which touches on the business of getting your game to market. You already know how to make a game, now learn how to successfully get it into the market.

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An Interactive Roadmap For Getting Your Game To Market | Chris Hewish

  1. 1. . games
  2. 2. Game to Market like a Boss
  3. 3. Do I Need Help Launching My Game? Am I fully funded and only need help marketing? Am I Willing To Share Revenue, Control, Tech, or IP? No No Yes Do I need help with marketing costs? Yes Yes No No Yes Yes publisher self publish consultant the publishing decision tree
  4. 4. self publish legal brand presence engage prepress blog b2b community playtest prelaunch post launch
  5. 5. resource business entity trademarks licenses & agreements copyrights legal lawyer up
  6. 6. lawyer up free consult game experience resource
  7. 7. business entity operating agreement protection resource
  8. 8. registersearch trademarks resource
  9. 9. copyrights registerlawyer resource
  10. 10. licenses, agreements, contracts tracking system legal review assignability resource
  11. 11. resources - legal • Lawyers • Interactive Entertainment Law Group - http://ielawgroup.net/ • Patrick Sweeney- psweeney@ielawgroup.net • Zachary Strebeck - https://strebecklaw.com/ • Ascentage Law -http://www.ascentagelaw.com/ • Atrium - https://www.atrium.co/ • Business Entity • https://strebecklaw.com/how-do-i-choose-the-right-business-entity-for-my-game-development-2/ • Trademark • https://smcarthurlaw.com/five-reasons-to-trademark-your-videogame-today/ • https://www.reddit.com/r/gamedev/comments/4fcbag/do_i_need_to_trademark_my_game_name/ • https://www.uspto.gov/ • Copyright • https://www.newmediarights.org/guide/legal/Video_Games_law_Copyright_Trademark_Intellectual_Property • https://cdn.ymaws.com/www.igda.org/resource/collection/FDB22FE1-269A-4EB8-B76A-7CD0BB88A008/IGDA_Contract_Walk- Through_v2.pdf • https://www.slideshare.net/AscentageLaw/legal-check-list-for-game-developers?from_m_app=ios • https://www.copyright.gov/registration/other-digital-content/index.html
  12. 12. messaging tone brand identity resource
  13. 13. messaging internal customer market resource
  14. 14. tone values personality consistency resource
  15. 15. identity logo name authentic visuals resource
  16. 16. resources – brand • Brand Development • https://www.articulatemarketing.com/blog/messaging- tone-of-voice-and-brand-identity • Messaging Strategy • https://www.impactbnd.com/brand-messaging-strategy • Tone • https://www.semrush.com/blog/how-to-define-your-tone- of-voice/ • Brand Identity • https://www.format.com/magazine/resources/art/creating- brand-identity • Name • https://medium.com/@Tavrox/how-to-name-a-game- c285dbf2edbe • Logo • https://entrepreneurshandbook.co/logo-basics-which-type- of-logo-is-right-for-you-c8c85a743cf8 • https://www.gamasutra.com/blogs/SimonDean/20130425/1 91184/Designing_Game_Logos.php • https://www.forbes.com/sites/forbescommunicationscouncil /2017/05/19/nine-tips-on-how-to-create-a-logo-that- perfectly-represents-your-brand/#3cbfc1181f83 • Visual Branding • https://ducttapemarketing.com/visual-brand-strategy/ • Authenticity • https://instapage.com/blog/building-brand-authenticity • https://www.visioncritical.com/blog/brand-authenticity- infographics
  17. 17. social media digital storespresence website resource
  18. 18. website update concise hub target audience mailing list resource
  19. 19. social media engaging consistent bespoke focus resource
  20. 20. digital stores wishlist clear description keys pre-order resource
  21. 21. resources – online presence • General Info • https://ducttapemarketing.com/online-presence/ • https://www.huffpost.com/entry/8-effective-ways-to-build_b_12628540 • Website • https://www.binpress.com/guide-launching-indie-games-2/ • Social Media • https://indieboost.com/blog/how-to-effectively-use-social-media-as-an-indie-game-developer/ • https://medium.com/toge-productions/social-media-guideline-made-with-love-for-indie-game- developers-6f57683312c3 • https://supercoolcreative.com/what-is-the-best-time-to-post-social-media-updates/ • Social & Digital Store Asset Size Guide • http://www.laurabularca.com/an-indie-game-marketing-size-guide-for-social-media-presence/ • https://www.howtogeek.com/300416/10-alternatives-to-steam-for-buying-cheap-pc-games/
  22. 22. contribute identify join engage resource
  23. 23. resource - engage • https://www.binpress.com/guide-launching-indie-games-1/
  24. 24. support identify follow press resource
  25. 25. resources – press • http://www.nwcphp.org/communications/news/six-tips-for- effective-media-relations • https://www.adweek.com/digital/the-pr-pros-guide-to-effective- media-relations/
  26. 26. generate followers share knowledge dev diary resource blog
  27. 27. resources - blog • Resources • https://www.reddit.com/r/gamedev/comments/76d9wq/how_do_should_ i_start_up_a_game_development_blog/ • https://www.gamedev.net/blogs/ • https://www.gamesparks.com/blog/harnessing-the-power-of-an-indie- game-development-blog/
  28. 28. cultivate identify support resource b2b
  29. 29. b2b resources • General • https://smallbiztrends.com/2015/06/build-lasting-business-relationships.html • https://www.quicksprout.com/b2b-marketing/ • PC Stores • https://medium.com/@jay_36213/where-and-how-to-sell-your-indie-game-2625ec964333 • https://www.pcgamer.com/pc-game-storefronts-compared-what-you-need-to-know-about-retailers-and-resellers/ • https://www.gamecrate.com/are-we-hitting-critical-mass-digital-distribution-platforms/22457 • PC Hardware • https://en.wikipedia.org/wiki/List_of_computer_hardware_manufacturers • Mobile (aka App) • https://buildfire.com/mobile-app-stores-list/ • https://learn.g2.com/app-stores
  30. 30. synchronous dev stream community asynchronous resource
  31. 31. synchronous moderators synchronous transient unstructured resource
  32. 32. asynchronous structured asynchronous longevity moderators resource
  33. 33. stream talk topic gameplay interact resource
  34. 34. resources – community • General • https://www.reddit.com/r/gamedev/comments/b7m2up/i_asked_100_indie_developers_about_community/ • https://smallbusiness.chron.com/differences-between-chat-rooms-forums-71296.html • Chat Rooms • https://chameleoncollective.com/2018/06/26/6-steps-engaged-discord-community-brand/ • https://gameanalytics.com/blog/creative-ways-game-community.html • https://www.businessofapps.com/insights/ways-engage-with-gaming-community/ • https://venturebeat.com/2019/08/18/madden-nfl-shows-how-to-make-player-stats-part-of-your-marketing-blitz/ • Forums • https://blog.trello.com/going-public-roadmapping-with-a-public-trello-board • https://www.reddit.com/r/gamedev/comments/amdaiw/is_it_ok_to_make_a_subreddit_for_your_game/ • Dev Stream • https://www.binpress.com/guide-launching-indie-games-1/ • https://developer.amazon.com/blogs/post/Tx2EYHK60WZEC07/What-I-ve-Learned-After-Three-Months-of-Streaming-Game-Dev- on-Twitch • https://www.construct.net/en/tutorials/what-makes-a-good-game-development-stream-on-twitchtv-825
  35. 35. playtests update community open beta closed alpha announce resource
  36. 36. announce invite press release thought leaders resource
  37. 37. closed alpha engage invite refine update resource
  38. 38. update community signup public roadmap resource
  39. 39. open beta events public transparent press resource
  40. 40. resources - playtests • Announce • https://www.binpress.com/guide-launching-indie-games-1/ • Playtesting • https://www.binpress.com/guide-launching-indie-games-1/ • https://www.gamasutra.com/blogs/NathanMeunier/20170402/29499 8/Beta_Testing_Your_Indie_Game_Audio_Blog.php • https://mmohuts.com/news/what-does-closed-beta-mean/ • Press • https://www.binpress.com/guide-launching-indie-games-3/
  41. 41. prelaunch commercialization announce enhanced presence resource
  42. 42. enhanced presence store pages website assets trailer resource
  43. 43. commercialization date price resource
  44. 44. announce b2b b2c press resource
  45. 45. resources – prelaunch • General • https://gameifyouare.com/tag/indie-game-marketing-101/ • https://www.theagentsofchange.com/kickstarter-launch-guide/ • B2C • B2B • http://brindiegames.com/steam-store-page-quick-guide/ • https://partner.steamgames.com/doc/marketing/tools • https://www.gamesindustry.biz/articles/2019-01-14-sergey-galyonkin-epic-games-store-courting-new-younger-audience • Press • https://medium.com/powerspike/the-last-how-to-write-a-game-dev-press-release-post-youll-ever-need-796aab9d7848 • https://www.binpress.com/guide-launching-indie-games-3/ • Assets • http://www.kertgartner.com/making-entertaining-and-engaging-video-game-trailers • https://gamedevelopment.tutsplus.com/tutorials/how-to-make-an-indie-game-trailer-with-no-budget--cms-20825 • https://gameanalytics.com/blog/dos-and-donts-of-game-trailers.html • https://supercoolcreative.com/pr-video-production-and-marketing-questions/ • Pricing • https://software.intel.com/en-us/articles/get-ready-pricing-your-indie-game
  46. 46. post launch roadmap engage support incentivize resource
  47. 47. engage resource answer visible solicit
  48. 48. roadmap resource transparency trust roadmap
  49. 49. support resource fix acknowledge expectations
  50. 50. incentivize resource giveaways events
  51. 51. resources – post launch • https://neilpatel.com/blog/11-mobile-app-pitfalls/ • https://blog.vanillaforums.com/the-3-best-post-launch- marketing-channels-for-indie-game-developers
  52. 52. research proper matchpublisher know your needs resource
  53. 53. extended network halo effectconsultant works for you resource
  54. 54. resources - partner • Publisher • https://www.gamasutra.com/blogs/DavidLogan/20180731/323221/Publishing_ 101__Should_You_Partner_with_a_Game_Publisher.php • https://www.gamesindustry.biz/articles/2019-08-07-dangen-entertainment- what-it-really-costs-to-run-an-indie-publishing-label • Publisher list: https://www.powellgroupconsulting.com/ • Consultant • www.ddmagency.com • Bill Anker… bill.anker@ddmagents.com • https://rogueco.com/ • https://www.powellgroupconsulting.com/ • https://medium.com/@jay_36213 • https://danieldoan.net/blog/digital-marketing-game-developers
  55. 55. . games

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