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Delivered at Casual Connect Europe 2017. Most developers don’t treat ads monetization seriously, postponing the placement and integration to the late stages of game development. However, the most successful games use rewarded video ads as an important part of players’ on-boarding and journey. In this session, we’ll look at how to make rewarded video ads a native part of core game loop and make the maximum not only in terms of revenue, but also to increase crucial metrics like retention, engagement etc.