Connect to   LWALA   (#Connect2Lwala)   Comprehensive  Social Media Plan for Lwala   Jessica Moore Social Media Intern All...
<ul><li>Focus:   </li></ul><ul><li>To mobilize, energize and encourage </li></ul><ul><li>support for the Lwala Community A...
<ul><li>Focus:   </li></ul><ul><li>To allow Allscripts employees, clients and fans to donate </li></ul><ul><li>through a s...
<ul><li>A  Facebook Cause  is an online campaign for collective action that can be started by any Facebook user. The creat...
Impact tab  visually tracks  monetary progress and supporters joining   Jessica Moore Social Media Intern Allscripts
<ul><li>** Facebook Cause  is an application that must be added to a person or company’s Facebook Page </li></ul>Jessica M...
or (second option)… <ul><li>Utilize the Allscripts Facebook Fan Page  to spread </li></ul><ul><li>the  Connect2Lwala  mess...
Jessica Moore Social Media Intern Allscripts
<ul><li>Focus:   </li></ul><ul><li>Speading the word and energizing followers to donate.  </li></ul><ul><li>Task:   </li><...
Content: <ul><li>Post facts about Lwala and rallying points. </li></ul><ul><li>Encourage monetary giving. </li></ul><ul><l...
<ul><li>Focus:   </li></ul><ul><li>Mobilizing the Allscripts community to rally for Lwala and </li></ul><ul><li>reach out ...
in the Yammer Community… <ul><li>Allscripts employees, clients and fans can engage about Lwala and encourage giving.   </l...
or (second option)… <ul><li>Create a Lwala Yammer account to frequently post </li></ul><ul><li>facts and encouragement to ...
Incentives: <ul><li>The company can donate money on behalf of the employee that takes the message “most viral” (ex. Most r...
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Connect to Lwala Social Media Campaign

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Connect to Lwala Social Media Campaign

  1. 1. Connect to LWALA (#Connect2Lwala) Comprehensive Social Media Plan for Lwala Jessica Moore Social Media Intern Allscripts
  2. 2. <ul><li>Focus: </li></ul><ul><li>To mobilize, energize and encourage </li></ul><ul><li>support for the Lwala Community Alliance </li></ul><ul><li>through social media. Also, to bring visibility </li></ul><ul><li>to the Lwala cause and Allscripts’ support of </li></ul><ul><li>the cause. </li></ul><ul><li>Task: </li></ul><ul><li>To utilize three social media platforms to </li></ul><ul><li>facilitate discussion and giving. </li></ul>Jessica Moore Social Media Intern Allscripts
  3. 3. <ul><li>Focus: </li></ul><ul><li>To allow Allscripts employees, clients and fans to donate </li></ul><ul><li>through a social media site and visually track their progress. </li></ul><ul><li>Task: </li></ul><ul><li>To create a Facebook “Cause” page </li></ul><ul><li>( http :// www.facebook.com /causes , http ://apps.facebook.com/causes ) </li></ul><ul><li>with the purpose of rallying Allscripts employees, as well as </li></ul><ul><li>clients and fans to support Lwala. Post video to page. </li></ul>Jessica Moore Social Media Intern Allscripts
  4. 4. <ul><li>A Facebook Cause is an online campaign for collective action that can be started by any Facebook user. The creator of a cause can champion any issue, from the global, to the local. The cause creator conveys the primary goal of the cause in the title they choose and the various fields they can fill out to describe the cause. Finally, a cause can be used to mobilize a network to raise money for a beneficiary (Lwala Community Alliance) or to simply promote a position . </li></ul>Jessica Moore Social Media Intern Allscripts
  5. 5. Impact tab visually tracks monetary progress and supporters joining Jessica Moore Social Media Intern Allscripts
  6. 6. <ul><li>** Facebook Cause is an application that must be added to a person or company’s Facebook Page </li></ul>Jessica Moore Social Media Intern Allscripts
  7. 7. or (second option)… <ul><li>Utilize the Allscripts Facebook Fan Page to spread </li></ul><ul><li>the Connect2Lwala message. </li></ul><ul><li>Fan Pages can communicate and engage with an audience , and capture new audiences virally through friend recommendations, News Feed stories, Facebook events and beyond. </li></ul><ul><li>Utilizing the current Facebook Fan page would simply energize fans about supporting Lwala. </li></ul><ul><li>Post video to the page. </li></ul>Jessica Moore Social Media Intern Allscripts
  8. 8. Jessica Moore Social Media Intern Allscripts
  9. 9. <ul><li>Focus: </li></ul><ul><li>Speading the word and energizing followers to donate. </li></ul><ul><li>Task: </li></ul><ul><li>Create a Twitter account such as such as Connect2Lwala , </li></ul><ul><li>Lift4Lwala , Aid4Lwala or SupportLwala . Use #hash tags </li></ul><ul><li>with the same name to spread the word and raise </li></ul><ul><li>awareness. </li></ul>Jessica Moore Social Media Intern Allscripts
  10. 10. Content: <ul><li>Post facts about Lwala and rallying points. </li></ul><ul><li>Encourage monetary giving. </li></ul><ul><li>Post pictures, video and tweets about the Lwala presentation at ACE. </li></ul><ul><li>Create a Twibbon and invite followers to use it. This can be done by sharing the video link and Twibbon. </li></ul><ul><li>Host a retweet challenge for the video...the 100th person to retweet will have $x-amount donated to the Lwala project in their name </li></ul><ul><li>Post a TwitVid of the video. </li></ul>Jessica Moore Social Media Intern Allscripts
  11. 11. <ul><li>Focus: </li></ul><ul><li>Mobilizing the Allscripts community to rally for Lwala and </li></ul><ul><li>reach out for clients and supporters to do the same. </li></ul><ul><li>Task: </li></ul><ul><li>Create a “Support Lwala” Community within the Allscripts </li></ul><ul><li>Network. </li></ul>Jessica Moore Social Media Intern Allscripts
  12. 12. in the Yammer Community… <ul><li>Allscripts employees, clients and fans can engage about Lwala and encourage giving. </li></ul><ul><li>Employees will have the ability to reach outside the network to clients, fans and others who would like to donate. </li></ul><ul><li>View the video on the page. </li></ul><ul><li>Why Yammer? This site has mobilized the Allscripts community and is growing significantly everyday. </li></ul>Jessica Moore Social Media Intern Allscripts
  13. 13. or (second option)… <ul><li>Create a Lwala Yammer account to frequently post </li></ul><ul><li>facts and encouragement to donate on the company wall. </li></ul><ul><li>(company e-mail required- i.e: [email_address] ) </li></ul>Jessica Moore Social Media Intern Allscripts
  14. 14. Incentives: <ul><li>The company can donate money on behalf of the employee that takes the message “most viral” (ex. Most retweets, most Facebook shares, most emails circulated, most invitations to Yammer Community, etc.). </li></ul><ul><li>Awarding the “viral champion” with a title (ex. The Allscripts' Philanthropy Award) for company-wide recognition. </li></ul>Jessica Moore Social Media Intern Allscripts

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