Social media and advocacy

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  • Another example of being moved up the engagement ladder. Here the website is being used to coordinate actions.
  • Social media and advocacy

    1. 1. Social Media Strategies
    2. 5. Additional Email Pointers <ul><li>Define purpose (campaign specific, donate) </li></ul><ul><li>Urgent, pithy, well-written. </li></ul><ul><li>Take action item near the top </li></ul><ul><li>Great subject line. </li></ul><ul><li>News you can use. (Job announcements, grants, keep a folder of possible content for email) </li></ul><ul><li>Not too many visuals </li></ul><ul><li>Html and text options </li></ul><ul><li>Add URL. Go to bitly.com to shrink URLS. </li></ul><ul><li>Regular announcements / calendarize them </li></ul><ul><li>Avoid being blocked (unsubscribe, personal email) </li></ul><ul><li>Use an email provider (groundwire.org) </li></ul><ul><li>Evaluate emails (Why are you leaving email? Click through rates?) </li></ul>
    3. 9. Building lists <ul><li>Sign up box on every home page </li></ul><ul><li>Make it easy to change details / unsubscribe,etc. </li></ul><ul><li>Say “forward to a friend” </li></ul><ul><li>When people register for events tell them they’ll get the newsletter </li></ul><ul><li>Bring sign up sheets to all events </li></ul><ul><li>Collect business cards </li></ul><ul><li>Option to join while taking action </li></ul><ul><li>Let supporters decide what info they want </li></ul><ul><li>How did you find out about us email? </li></ul><ul><li>Why are you leaving email? </li></ul><ul><li>Analyze click through rates </li></ul>
    4. 11. Email
    5. 13. Websites <ul><li>Specific to a campaign </li></ul><ul><li>Decide budget and time investment. </li></ul><ul><li>Steps: </li></ul><ul><ul><li>Decide you need a website </li></ul></ul><ul><ul><li>Decide purpose (audience/what you want them to do) </li></ul></ul><ul><ul><li>Design logo/look </li></ul></ul><ul><ul><li>Design menu </li></ul></ul><ul><ul><li>Build site (choose web provider, domain name, publishing platform) </li></ul></ul><ul><ul><li>Write content </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Manage content and design </li></ul></ul>
    6. 33. <ul><li>EVALUATION: </li></ul><ul><li>Read Groundwire’s engagement tracker in your own time: http://groundwire.org/intakes/diy-benchmarking-survey </li></ul><ul><li>SOCIAL MEDIA STAFF POLICIES http://www. socialmedia .biz/social-media-policies/#nonprofits </li></ul>
    7. 34. SIX TOP WEBSITES <ul><li>Idealware.org </li></ul><ul><li>Echoditto.com </li></ul><ul><li>Bethkanter.org </li></ul><ul><li>Groundwire.org </li></ul><ul><li>Nonprofitmarketingguide.com </li></ul><ul><li>Deannazandt.com </li></ul>

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