Advocacy and government relations slideshow


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  • Rosa Parkes. Leader in her community. Year-long boycott. 381 days. 42. Chosen because she was married, role model, had a job, etc. Three people had done this earlier but groups decided that she was the figurehead that would be appropriate. Churces and organizations. Charged and convicted. Segregation law was lifted. One of many things that led to supreme court decision to ban segregation, separate of people of colour in public places, schools, etc. Not magic bullet. Takes many people over time. Hundreds of people behind the scenes. Many strategies, including legal and creating alternatives - shuttling people back and forth. Organized by charities and non-profits across Alabama. Say this because we’re not going to talk about civil disobedience.
  • MAP - movements evolve and grow, from birth to adult hood. Length of time - 10 years to 50 years. Climate change issue. 30 years. Business as usual. Rights of nature. Failure of established channels. Sue government agencies. File complaints. Precautionary principle. Conditions ripen. Organizing, power. Immigrant rights movements. Take off. Tar sands/action in Washington DC. Nuclear event in Japan. Social movement theory image (groups need to coordinate, new groups come in) Bank bailout. Activist failure. Campaign against austerity and budget cuts. Just came out of it. Winning over majority. People get elected on this platform. If people get elected must be mainstream. Presenting and pushing alternatives. Moving from no, to yes and let’s discuss. Some groups negotiate. Must build power Moving on. Nuclear movement. Going back. Cyclical.
  • Sometimes it just happens. Boise campaign. Urgent needed to do something. Then did it. Funding. Crisis. Nuclear issue. Or bank bailout. Budget cuts. One goal. Many goals. People have difficulty deciding. Want to do everything. Plans will be dropped later, and done in an unplanned fashion. RAN Weyerhaeuser campaign. Public goals. Private demands Wait to see what we could get.
  • SFT Timing: lead up to action No idea where this is. Cost: Big projectors aren’t cheap. Few thousand. Experience using it. Not always a lot of media.
  • Deputation at Toronto City Hall. Campaign: Stop the Cuts campaign. Context: Resources: Strengths Weaknesses Maximize Minimize
  • Strategy - housing. Pressure all mayors to champion a progressive and fair housing policy that included affordable housing.
  • Campaign didn’t win. Three year campaign. Tonnes of media attention.
  • The Coalition of Immokalee Workers created this visual for the back drop of a press conference with former UN High Commissioner for H.R. Mary Robinson who was speaking in support of the CIW Taco Bell boycott at the Yum Brands annual shareholders meeting in Louisville, KY Spring 2004. Thursday, May 20th, started out as a fairly typical day in the Taco Bell boycott. Workers from Immokalee traveled to Louisville, KY, for an animated protest at Yum Brands' annual shareholder meeting, building again the "Pyramid of Poverty" (left, 125 tomato picking buckets, representing the 2 tons of tomatoes workers must pick to earn minimum wage for a 10 hour day) as the centerpiece of a protest full of eye-catching banners. $7500 a year. Essentially slaves, couldn’t leave, costs of things were too expensive. No health care, no benefits, no vacation. In that time the CIW held community meetings of pickers; did constant on-the-job organizing; sponsored local activities like fiestas; opened a food co-op; mounted a thirty-day hunger strike in 1998; walked 250 miles to Florida’s capital from Immokalee in 2000; and exposed human trafficking and slavery in the fields that led to several high-profile convictions. These significant efforts succeeded in raising wages to pre-1980 levels. But further and faster progress was needed because farm workers still made only about $7,500 a year (according to the U.S. Department of Labor) and had no health insurance, vacation, sick days, pensions, overtime pay, or labor law protection. On March 8, 2005, the Coalition of Immokalee Workers (CIW) in Immokalee, Florida won a significant victory. In a precedent-setting move, fast-food giant Yum! Brands Inc., the world’s largest restaurant corporation, agreed to all the farm workers’ demands (and more!) if the CIW would end the four-year-old boycott of its subsidiary Taco Bell. (Yum!, a spin off from Pepsi, includes Taco Bell, Kentucky Fried Chicken, A&W, Long John Silver’s, and Pizza Hut franchises.) As United Farm Workers (UFW) president Arturo Rodriguez commented at the victory celebration, “It is the most significant victory since the successful grape boycott led by the UFW in the 1960s in the fields of California.” To end the boycott of Taco Bell, Yum! Brands signed these first-time-ever agreements: * Taco Bell will deal only with Immokalee tomato suppliers who agree to pay workers an additional penny per pound. This small amount raises wages 75 percent. For the first time in history these wage increases are coming from the fast-food industry directly! Taco Bell will provide the CIW, on a monthly basis, complete records of their purchases of Florida tomatoes and growers’ wage receipts. Growers who do not pass this wage increase on to workers will be cut from Taco Bell’s list of vendors. * Taco Bell agreed to work jointly with the CIW to set up a process to ensure that the wage increase goes directly to pickers. The CIW is the investigative and monitoring body. * Taco Bell will add language to its Supplier Code of Conduct to ensure that indentured servitude is strictly forbidden and there will be strict compliance with all existing laws. * Taco Bell will aid in efforts at the state level to seek new laws that better protect all Florida tomato farm workers. It will give market incentives for agricultural suppliers willing to respect their workers’ rights, even when those rights are not guaranteed by law. 80 active members in their unions - attending meetings, doing stuff. Great visual.
  • Increase welfare rates in Ontario. Invited famous people, city councillors, and others to live on social assistance for a week. Part of the do the math campaign. P.O. Box 69 Station E, Toronto Ontario M6H 4E1 tel: 416-652-7867 fax: 416-652-2294 e-mail: [email_address] website: location: 1884 Davenport Rd. Toronto charitable# 119192763RR0001 PRESS RELEASE Ten prominent Torontonians have joined The Stop Community Food Centre to fight hunger, raise social assistance rates and put food in the budget Toronto, April 6, 2010 – The Stop Community Food Centre today announced the second phase of “ Do the Math,” the anti-poverty organization’s campaign to highlight the failure of Ontario’s current social assistance rates to support healthy, dignified lives. The Stop’s Executive Director Nick Saul was joined by ten prominent Torontonians—including author Naomi Klein, media executive and public policy advocate Michael MacMillan, Councillor Joe Mihevc, musician Damian Abraham and Toronto Medical Officer of Health, Dr. David McKeown—to launch this part of the campaign, during which these participants will live exclusively off the contents of a food bank hamper. The group picked up hampers from The Stop’s food bank, with each containing a three- to four-day supply of food. “ We’re not here to criticize food banks,” said Saul. “But rather to point out that food banks cannot be a substitute for decent income support programs. We hope that this week’s challenge will draw attention to the impossible choices faced by hundreds of thousands of people on social assistance in this province every day.” “ Sometimes when I talk to my friends about issues of food access and poverty, I can see their eyes glaze over,” said MacMillan, the co-founder of Samara and former head of Alliance Atlantis. “But this campaign is capturing their attention, and I’m happy to help start a conversation about these issues.” This phase of the campaign will run for one week, with a public Town Hall meeting at the Wychwood Barns on April 13, at 7 pm. The Town Hall will include a discussion with the Do the Math participants about both their experiences and how to continue to put pressure on the provincial government to address the gross inadequacies of social assistance rates. This is the second part of The Stop’s Do the Math campaign, initially launched in August, 2009. This campaign features an interactive website where visitors are asked to add up the monthly expenses they think necessary for a single person on social assistance. This budgetary exercise vividly illustrates that, after housing, clothing and transportation, most people have no money left over for food and must rely on food banks and drop-in meals to survive. More than 5,000 people have done the math online and thousands of others have signed Do the Math postcards addressed to the Premier of Ontario. These supporters joined The Stop in asking the provincial government to immediately introduce a $100/month Healthy Food Supplement for all adults on social assistance and to establish a clear and transparent process to set rates based on what it actually costs to live a frugal, but healthy and dignified, life in Ontario. -30- Media Contacts: Jonah Schein, Civic Engagement Coordinator, 416-652-7867 ext. 235, [email_address] Jason McBride, Communications Coordinator, 416-948-3493, About The Stop: Located in Toronto’s west end, The Stop Community Food Centre works to increase access to food in a manner that maintains dignity, builds health and community and challenges inequality. From its origins as one of Canada’s first food banks, The Stop has blossomed into a thriving community hub where neighbours participate in a broad range of programs that provide healthy food, as well as foster social connections, build food skills and promote engagement in civic issues. Underlying all of The Stop’s efforts is the view that food should be a basic human right.
  • wanted to be deported. Protest to his detention centre and immigration minister’s office. Visited all the people’s places he’d worked at.
  • Ingrid Chapman 100 people gathered in prayer and protest outside, Alabama anti-immigrant law HB 56 sponsor, Sen. Beason 痴 Church on Sunday. We shared the message that we are one family and we will not let racist laws force immigrant community members out of AL. We asked people in his community to hold him accountable to the true values of his faith. It was an incredible and powerful show of unity between Alabama 痴 African American and Immigrant communities.
  • (non-cooperation) Members of the United Auto Workers Union used a form of non-cooperation called a sit-down strike, to force General Motors to raise their wages and recognize unions within the auto industry.
  • Union rates have gone down, globalization. .Strike. Every day for weeks doing protests. I worked for this union - SEIU - rates are increasing. Occupation of a street. Security workers. Target owners of big buildings - we did this in downtown SF. Usual props - blankets, etc, sitting in a circle. Chairs for older people. Older people can’t sit on the ground. Culmination of a week of actions, strikes. Escalation. Police, everyone was so sick of us. They hated the drums - drums inspired people, moved people to do things they wouldn’t always do. They arrested the drummer. Interesting thing - police let us hold this corner for a long time, 20 minutes before they arrived. We called them up and asked them too not to arrest us immediately. Reminder that these actions are political… how police respond is based on politics. The city wanted this dispute solved. Immediately released from jail - 20 minutes.
  • Tim DeChristopher 2 years.
  • Online campaign.
  • Outside Chevron’s headquarters in the bay area. Part of a blockade. This was the entertainment. We continued the funeral procession until the ice melted. You know how protests can be boring; we were out in suburbia where it was us, cars, and the media. We did things like this to keep us entertained.
  • Strategy.
  • Did one in Vancouver Island. Bussed people in. Takes time. Need to get photos out.
  • White ally. Perhaps de-escalates violence because they have more privilege. Visually powerful.
  • US athletes TommieSmith and John Carlos won the gold and bronze medals, respectively, in the 200-meter race in the 1968 Mexico City Olympics. As the “Star Spangled Banner” played during the medal ceremony, they each raised one hand, covered by a black glove, in a Black Power salute. Their gesture was meant to bring attention to the conditions of blacks in the United States. The salute resulted in their expulsion from the games: the IOC stated, "The basic principle of the Olympic Games is that politics plays no part whatsoever in them. U.S.athletes violated this universally accepted principle . . . to advertise domestic political views.” The guy who came second helped them by giving them their gloves.
  • After the death of pro-democracy leader Hu Yaobang in mid-1989, students began gathering in Beijing's Tiananmen Square to mourn his passing. Over the course of seven weeks, people from all walks of life joined the group to protest for greater freedom. The Chinese government deployed military tanks on June 4 to squelch the growing demonstration and randomly shot into the crowds, killing more than 200 people. One lone, defiant man walked onto the road and stood directly in front of the line of tanks, weaving from side to side to block the tanks and even climbing on top of the first tank at one point in an attempt to get inside. The man's identity remains a mystery. Some say he was killed; others believe him to be in hiding in Taiwan.Read more:,29307,1906434,00.html#ixzz1Zl0oX1yb
  • ACTUP New York occupies Bruno's office in Albany. Diane Greene Lent
  • Monthly protests around the world Hundreds of people Free or very cheap Fridays peak hour traffic The first Critical Mass ride was in September 1992 in San Francisco. There were 48 people. The ride increased in size by about 75% each month so that by the time 1993 came about, Critical Mass had almost 500 riders and was becoming well known among bicyclers in the city--although city officials still hadn't registered its existence. A couple months after that people in other cities started noticing and began other Masses. Also in 1993, San Francisco police and Mayor Frank Jordan noticed us and struggled with how to deal with us. It took until June 1997, when Critical Mass was almost 5 years old, for the "new" mayor Willie Brown to make any special note of us: He proved he had no idea what we were about when he made comments that motivated the big July 1997 ride and police riot. -- by Joel Pomerantz , 10-31-98 The Story Behind the Name The name "Critical Mass" is taken from Ted White's 1992 documentary film about bicycling, " Return of the Scorcher ". In the film, George Bliss describes a typical scene in China, where cyclists often cannot cross intersections because there is automobile cross-trafic and no traffic lights. Slowly, more and more cyclists amass waiting to cross the road, and when there is a sufficient number of them -- a critical mass, as Bliss called it -- they are able to all move together with the force of their numbers to make cross traffic yield while they cross the road.
  • On new year’s day 1994, the Zapatista national liberation army (EZLN) declared war on Mexico in the interests of indigenous rights. From December 2000 to April 2001, the Zapatistas and the National Indigenous Congress of Mexico marched from the state of Chiapas to the capital, Mexico city. The march was part of a campaign to demand the establishment of a national indigenous congress and to lay out a bill of rights for indigenous people. The bottom picture is an image of thousands of people converging on the Zocalo in Mexico City at the end of the long march, in 2001. The EZLN’s demands were for the following eleven points: work, land, housing, food, health care, education, independence, liberty, democracy, justice, and peace. The Zapatistas have insisted throughout the peace talks and other forums they have sponsored that only a complete transformation of the political system, allowing for an authentic democratic space and for local autonomy, will achieve these demands. This is what the G8/G20 protests are going to look like.
  • More than 500 people protested coal mining and exports currently underway. Newcastle Harbour is already the world’s biggest coal port. Several hundred paddled into the harbour on a fleet of canoes provided by protest organisers. Others brought their own canoes or surfboards, or even homemade rafts.
  • Last week, mid may in LA. "Disney is printing children's books with paper that is driving the destruction of Indonesia's rainforests," said Robin Averbeck, Rainforest Action Network's Forest Campaigner. "It is past time for Disney to catch up with its peers and adopt a policy that guarantees tiger extinction and deforestation will no longer be found in kids' books or in any products the company sells. Of all companies, Disney should not be harming the earth's real magic kingdoms.""Disney is printing children's books with paper that is driving the destruction of Indonesia's rainforests," said Robin Averbeck, Rainforest Action Network's Forest Campaigner. "It is past time for Disney to catch up with its peers and adopt a policy that guarantees tiger extinction and deforestation will no longer be found in kids' books or in any products the company sells. Of all companies, Disney should not be harming the earth's real magic kingdoms.” Here's one way to get half-lidded 7 a.m. commuters to notice your niche environmental campaign:Dress up as Mickey and Mickey Mouse, chain yourself to the gaudy front gates of Walt Disney studios and force a team of local police officers to cut you loose and haul you down to the station.Sergeant Mitchell Ross at the Burbank Police Department says the protesters were arrested for trespassing this morning, but (staying in the character of giant cuddly mice) "were not resistant." Two accomplices in climbing gear and Mickey Mouse hats had climbed onto the iconic Disney archway, where they stretched 35-foot banner reading " Disney: Destroying Indonesia's Rainforests ."'Twas a sight to see, no doubt:
  • Bad hotel. good timing.
  • cost $2000 a year per worker, increase health-costs. Eliminater ight to negotiate on behalf of a large group.
  • Wrote a letter to the Ontario government. 2005. Saying get off our land. Wrote many letters - Abitibi/Weyerhaeuser.
  • Start of action. First action. Blockade. Started by two women. Moved school out to the blockade site.
  • Driving up to Grassy Narrows.
  • Safety. Blockade on the Transcanada Highway to stop logging on Grassy Narrows’ land, Summer 2006. Tripod. We left space on the side for ambulances to go through. We put caution tape all around the base and we had someone stationed under the tripod as a direct support person. Very confusing to police. Can be very dangerous because they might tamper with it.
  • Safety. Blockade on the Transcanada Highway to stop logging on Grassy Narrows’ land, Summer 2006. Tripod.
  • Report. Truth about Weyerhaeuser’s products. Released a report.
  • New aboriginal affairs ministry just developed. Week before aboriginal day of action.
  • Just before election, McGuinty.
  • Advocacy and government relations slideshow

    1. 3. <ul><li>Name and what course you’re in/job </li></ul><ul><li>Story about how you got involved in social change and what you do now </li></ul><ul><li>If not already involved, then why you are interested in this course, what issues interest you, and why </li></ul><ul><li>What you want to get out of the course </li></ul>
    2. 4. Types of change <ul><li>Personal </li></ul><ul><li>Cultural </li></ul><ul><li>Organizational </li></ul><ul><li>Laws & policies </li></ul><ul><li>Institutional </li></ul>
    3. 10. Planned versus unplanned or opportunistic Proactive versus reactive goal-setting Singular goal-setting versus many goals Public versus private demands and fall back demands
    4. 11. CFJC Goal Setting <ul><li>Process every five years </li></ul><ul><li>300 members </li></ul><ul><li>8 meetings, each three hours long </li></ul><ul><li>Participants got to review four priorities decided in advance by steering committee </li></ul><ul><li>Participants also got to add their own priorities/suggestions. </li></ul><ul><li>People voted - two green, one red dots. </li></ul>
    5. 12. CJFC Principles <ul><ul><ul><li>1. Is the campaign winnable, meaning we meet the goals we define for ourselves? </li></ul></ul></ul><ul><ul><ul><li>2. Is the campaign in line with CFJC’s mission? </li></ul></ul></ul><ul><ul><ul><li>3. Is the campaign innovative and replicable? Could it serve as a model for other groups in other regions? </li></ul></ul></ul><ul><ul><ul><li>4. Will the campaign be easily understood, in terms of messaging, goals and target? </li></ul></ul></ul><ul><ul><ul><li>5. Will the campaign tangibly improve the lives of our members, especially poor people and people of color? </li></ul></ul></ul><ul><ul><ul><li>6. Will the campaign build our power, meaning we have more members, we have more politically engaged members, and we have more members that have improved their abilities to bring about social change? </li></ul></ul></ul><ul><ul><ul><li>7. Is this an issue that a sizeable percentage of our members want to advocate for? </li></ul></ul></ul><ul><ul><ul><li>Does the campaign suit CFJC’s organizational structure and power, meaning is it an appropriate thing for a state-based coalition with two part time staff to work on? </li></ul></ul></ul>
    6. 13. <ul><li>PUBLIC DEMANDS: </li></ul><ul><li>No old-growth logging </li></ul><ul><li>FSC certification </li></ul><ul><li>PRIVATE DEMANDS: </li></ul><ul><li>No old-growth logging in the U.S. is our number </li></ul><ul><li>one priority. </li></ul><ul><li>STOP CAMPAIGN DEMANDS: </li></ul><ul><li>Phase out over 10 years on old growth </li></ul><ul><li>logging on public land. </li></ul>
    7. 15. Getting your goal <ul><li>Evidence </li></ul><ul><li>Come to meetings prepared </li></ul><ul><li>Work the meeting and move people beforehand </li></ul><ul><li>Persistence </li></ul><ul><li>Identify and collaborate with allies </li></ul><ul><li>Frame it in terms of how it will benefit your group and movement. </li></ul><ul><li>Raise money </li></ul>
    8. 18. <ul><li>Primary Target: group or person who can give you what you want. </li></ul><ul><li>Eg. CEO of Weyerhaeuser. Board members. </li></ul><ul><li>Secondary target: influence over primary target. </li></ul><ul><li>Eg. Shareholders. </li></ul><ul><li>Tertiary target: influence over secondary target. </li></ul><ul><li>Eg. Investment advisors. </li></ul>
    9. 32.
    10. 98. <ul><li>Examples of Strategies </li></ul><ul><li>legislative campaign (city, state, federal, international) </li></ul><ul><li>law suit </li></ul><ul><li>boycott against company </li></ul><ul><li>running for office </li></ul><ul><li>Influencing political party platforms </li></ul><ul><li>union securing contract from company </li></ul><ul><li>shareholder campaign </li></ul><ul><li>moving one constituency closer to your side </li></ul>
    11. 99. Reading for the next two weeks Example of a strategy Strengths / weaknesses Steps / tactics Resources required (staff time/money) For more information