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inside|analysisinside|analysis
media kit
2013
any sufficiently advanced technology
is indistinguishable from magic.
Arthur C. Clarke
inside|analysisinside|analysis
Introduction........................................................................................4
Audience...............
inside analysis media kit 2013
Keeping tabs on today’s enterprise technology is a full-time job.
Decision-makers need hone...
audience
inside|analysisinside|analysis
40,000+
email
addresses
100,000
twitter
followers
our network
10,000
linkedin
prof...
demographics
inside|analysisinside|analysis
a global community of 85 countries
5% south america
75%
north america
5%
asia ...
inside|analysisinside|analysis
trusted by industry leaders and decision makers
inside analysis media kit 2013
industry
top...
inside|analysisinside|analysis
inside|analysisinside|analysis
specialities
research
markets
writing
webcasts advertising
h...
markets
inside|analysisinside|analysis
Several times each year, InsideAnalysis will create a Market
Overview for a hot dis...
laboratory
inside|analysisinside|analysis
The InsideAnalysis Technology Laboratory provides our audience
with a unique per...
advertising
inside|analysisinside|analysis
Vendors can purchase traditional advertising in the Inside
Analysis weekly eNew...
writing
inside|analysisinside|analysis
The Analysts who write for InsideAnalysis include many of the
biggest names in the ...
webcasts
inside|analysisinside|analysis
The Briefing Room – Tuesdays at 4 ET
Designed for the busy professional who’s look...
research
inside|analysisinside|analysis
Each year, InsideAnalysis takes a hard look at one particular
discipline or trend....
inside|analysisinside|analysis
InsideAnalysis is a wholly owned subsidiary of The Bloor
Group, a US-based New Media Analys...
inside|analysisinside|analysis
media kit
2013
designed by jessica marie
for inside analysis
2013
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Media Kit Mockup for InsideAnalysis.com (Owned by The Bloor Group, LLC)

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Media Kit Mockup for InsideAnalysis.com (Owned by The Bloor Group, LLC)

  1. 1. inside|analysisinside|analysis media kit 2013
  2. 2. any sufficiently advanced technology is indistinguishable from magic. Arthur C. Clarke inside|analysisinside|analysis
  3. 3. Introduction........................................................................................4 Audience.............................................................................................5 Demographics.................................................................................6-7 Specialities.....................................................................................8-14 About................................................................................................15 inside|analysisinside|analysis table of contents inside analysis media kit 20133
  4. 4. inside analysis media kit 2013 Keeping tabs on today’s enterprise technology is a full-time job. Decision-makers need honest brokers to help them understand which kinds of solutions work in specific business scenarios. At InsideAnalysis, we deliver that clarity through a spectrum of New Media Analyst products and services, designed to achieve two simultaneous goals: 1) educate business professionals on the array of technologies and methods available for managing information; 2) provide innovative vendors with the resources and tools they need to effectively design, promote and sell enterprise software and services. inside|analysisinside|analysis 4
  5. 5. audience inside|analysisinside|analysis 40,000+ email addresses 100,000 twitter followers our network 10,000 linkedin professionals Each week, InsideAnalysis reaches more than 40,000 email addresses, 100,000 Twitter followers, and 10,000 LinkedIn professionals, while the Web site averages over 4,000 page views. More than 50% of this audience works for Fortune 2000 companies, while close to 10% are consultants, analysts and systems integrators, and 5% work for enterprise software vendors. Most audience members live in the North America (75%), while Europe (15%), South America (5%) Asia and the Middle East (5%) round out our community. inside analysis media kit 20135
  6. 6. demographics inside|analysisinside|analysis a global community of 85 countries 5% south america 75% north america 5% asia | middle east 15% europe inside analysis media kit 20136
  7. 7. inside|analysisinside|analysis trusted by industry leaders and decision makers inside analysis media kit 2013 industry top decision makers 52% Your texts fortune 2000 leaders 26% cxo 63% information technology 36% revenues > $1 billion technology focused companies inside analysis media kit 20137
  8. 8. inside|analysisinside|analysis inside|analysisinside|analysis specialities research markets writing webcasts advertising hot technologies the briefing room blog posts articles product watch executive brief whitepapers laboratory inside analysis media kit 20138
  9. 9. markets inside|analysisinside|analysis Several times each year, InsideAnalysis will create a Market Overview for a hot discipline, the first of these focusing on Operational Intelligence in the Spring of 2013. We’ll conduct numerous vendor briefings for products in that space, and capture 20-minute live, interactive demos via WebEx, which will be posted in the gallery of market options published. Vendors are encouraged to send 250-word abstracts, subject to editing, describing how their solution fits the bill. A findings report including a map of the vendor landscape will outline key characteristics of the discipline, commenting on where individual vendors align within the broader picture.There is no charge to participate in these Market Overviews. inside analysis media kit 20139
  10. 10. laboratory inside|analysisinside|analysis The InsideAnalysis Technology Laboratory provides our audience with a unique perspective on the “how-to” of this industry.The Tech Lab periodically takes vendor products into the shop, tests the software, and ultimately creates a viable, Web-based solution that is showcased to our growing audience. Independent Analysts and Consultants are brought in as needed to help design, build and ultimately maintain such solutions. Underwriting for the Tech Lab starts at $20,000, and would include a regular blog dedicated to the process, several mentions in the Advance eNewsletter during the construction of the solution, and a live Webcast to roll out the final product (guaranteed 250 leads). inside analysis media kit 201310
  11. 11. advertising inside|analysisinside|analysis Vendors can purchase traditional advertising in the Inside Analysis weekly eNewsletter, Advance.This email hits a list of 35,000 emails each Monday around Noon ET. (Promotions for Webcasts, White Papers and other content are augmented by a separate list, which includes an additional 5,000 emails.) Available email promotions include: • In Advance:Top of right-hand column, 25 words and a logo - $500 • In Advance:Third entry in the main column, 75 words and a logo - $1,000 • Dedicated Email Blast: $2,000 per 10,000 emails, targeted by topics inside analysis media kit 201311
  12. 12. writing inside|analysisinside|analysis The Analysts who write for InsideAnalysis include many of the biggest names in the information management field, including Dr. Robin Bloor, Eric Kavanagh, Mark Madsen, Colin White, Cindi Howson, Dr. Claudia Imhoff, Wayne Eckerson and many others.There are many different types of written content that get published through InsideAnalysis, some of which carry no fee, while others get bundled with Webcasts, and some can be purchased outright: • Blog postings by Dr. Bloor and others, 500-1,000 words – free • Articles by any number of analysts, 750-1,500 words – bundled with Webcasts • Product Watch postings, 1,000-2,000 words – up to $2,500 • Executive Briefs, 2,000-5,000 words – $5,000 • White Papers, 5,000-10,000 words – $15,000 - $20,000 inside analysis media kit 201312
  13. 13. webcasts inside|analysisinside|analysis The Briefing Room – Tuesdays at 4 ET Designed for the busy professional who’s looking to make a smart enterprise software purchase,The Briefing Room features live briefings with innovative vendors and independent analysts.The show boasts industry-leading live attendance of ~70%, with an average of 225 registrants per show and a range of 175-450. Audience members are very active in the Q&A, stretching the show to 70 minutes. Cost: $10,000 for a guaranteed 200 leads. Hot Technologies – Wednesdays at 4 ET Created to help information managers better understand specific disciplines or technology trends, Hot Technologies features two independent industry analysts offering their take on what constitutes a particular type of solution. A sponsoring vendor then details their technology, and a roundtable discussion ensues, followed by a detailed Q&A. Cost: $12,500 for a guaranteed 250 leads. inside analysis media kit 201313
  14. 14. research inside|analysisinside|analysis Each year, InsideAnalysis takes a hard look at one particular discipline or trend. Our research revolves around the chosen topic, involving a series of Webcasts, in-depth vendor briefings, customer interviews, a survey and other related activities. Vendors can sponsor the entire program for $25,000, which guarantees 750 leads and branding on all materials. Alternately, individual components of the program can be sponsored for as little as $2,000. A culminating Webcast and White Paper will feature key findings of the research. Our 2013 Research Program is entitled, Event Horizon: Big Data and the Real-Time Enterprise. inside analysis media kit 201314
  15. 15. inside|analysisinside|analysis InsideAnalysis is a wholly owned subsidiary of The Bloor Group, a US-based New Media Analyst firm founded by Eric Kavanagh and Dr. Robin Bloor in January of 2010.These two veterans of the technology industry sought to create a hybrid media/analyst firm designed to educate the growing population of information managers via transparent research. Eric Kavanagh, President Eric.Kavanagh@BloorGroup.com @Eric_Kavanagh Dr. Robin Bloor, Chief Analyst Robin.Bloor@BloorGroup.com @RobinBloor Mary Jo Nott, Editorial Director MaryJo.Nott@BloorGroup.com @MaryJoNott Rebecca Jozwiak, Senior Editor Rebecca.Jozwiak@BloorGroup.com @RebeccaJozwiak Jessica Marie, Analyst Jessica.Marie@BloorGroup.com @JessicaMarieMBA inside analysis media kit 201315
  16. 16. inside|analysisinside|analysis media kit 2013 designed by jessica marie for inside analysis 2013

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