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How do you prove that your social media marketing campaign is working? In e-commerce, it’s easier to track how people end up with your product or services, but most businesses don’t have a product or service they sell online. On top of that, most of us are dealing with CEOs, CMOs, Owners, VPs, etc, that don’t know much about and don’t totally believe in social media. Your program – and maybe even your job – depends on the proof. We’ll quickly review strategy basics, KPIs, and the jump into tracking social analytics (especially on Facebook) and how they tie into each tactic.
Presented by Jessica Nelson, founder of Elev8Social, at State of Search 2014