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Beyond the buttons.
Is your website
socially acceptable?
Jessica Dunbar
You can find me at:
@jessicadunbar
Beyond the
buttons. Is
your website
socially
acceptable?
Hello It’s Me
I am Jessica Dunbar
I am here because I love
to give presentations.
You can find me at:
@jessicadunbar
Hello It’s Me
I am Jessica Dunbar
I am here because I love
to give presentations.
You can find me at:
@jessicadunbar
About Me
Shhhhhh…
WTF?
@nytimes
@yootheme
@WPTwits
@google
@Pontifex
@whitehouse
@wordpressdotcom
@Cmdr_Hadfield
@sharethis
@onecom
@bandcampstat...
@nytimes
@yootheme
@WPTwits
@google
@Pontifex
@whitehouse
@wordpressdotcom
@Cmdr_Hadfield
@sharethis
@onecom
@bandcampstat...
Social Authority
How on earth is Joomla
more powerful than
Obama!?
@nytimes
@yootheme
@WPTwits
@google
@Pontifex
@whitehouse
@wordpressdotcom
@Cmdr_Hadfield
@sharethis
@onecom
@bandcampstat...
Tech companies have the
edge on Social
Social Sharing
The
Power
of
Social
Social Media
Integration?
Social Media
and your
Website
Why do you need
a Social Media
Integrated Site?
Users prefer logging in via Social Profiles
21%
Of websites
use a
social log in
feature
73%
of web users prefer
logging in...
Buttons can cost
you visitors
A lot of
websites are
like leaky
buckets
Don’t invite them
Profit Driven Companies
ASK YOURSELF
Do you really want
people to click that
Anything irrelevant?
Are they likely to come back
click through rate from YouTube to websites
.7%
Website leaks
In the footer
The hidden Link
Building Relationships
Bonus Tip
Social Media is Good
People Are Lazy
Microdata
Any questions?
You can find me at:
@jessicadunbar
BEYOND THE BUTTONS. Is Your Website Socially acceptable? Big Design 2016
BEYOND THE BUTTONS. Is Your Website Socially acceptable? Big Design 2016
BEYOND THE BUTTONS. Is Your Website Socially acceptable? Big Design 2016
BEYOND THE BUTTONS. Is Your Website Socially acceptable? Big Design 2016
BEYOND THE BUTTONS. Is Your Website Socially acceptable? Big Design 2016
BEYOND THE BUTTONS. Is Your Website Socially acceptable? Big Design 2016
BEYOND THE BUTTONS. Is Your Website Socially acceptable? Big Design 2016
BEYOND THE BUTTONS. Is Your Website Socially acceptable? Big Design 2016
BEYOND THE BUTTONS. Is Your Website Socially acceptable? Big Design 2016
BEYOND THE BUTTONS. Is Your Website Socially acceptable? Big Design 2016
BEYOND THE BUTTONS. Is Your Website Socially acceptable? Big Design 2016
BEYOND THE BUTTONS. Is Your Website Socially acceptable? Big Design 2016
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BEYOND THE BUTTONS. Is Your Website Socially acceptable? Big Design 2016

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Want more exposure for your website content?
Does your CMS make it easy for readers to share?
In this talk Jess will walk you through what you need to know about integrating social media into your site. She will explain how implementing open graph and twitter cards on a website to control the presentation of your website when it’s shared. Finally she will provide you with real world examples of the good, bad and ugly social integrations.

Published in: Technology
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BEYOND THE BUTTONS. Is Your Website Socially acceptable? Big Design 2016

  1. 1. Beyond the buttons. Is your website socially acceptable? Jessica Dunbar You can find me at: @jessicadunbar
  2. 2. Beyond the buttons. Is your website socially acceptable?
  3. 3. Hello It’s Me I am Jessica Dunbar I am here because I love to give presentations. You can find me at: @jessicadunbar
  4. 4. Hello It’s Me I am Jessica Dunbar I am here because I love to give presentations. You can find me at: @jessicadunbar
  5. 5. About Me
  6. 6. Shhhhhh…
  7. 7. WTF?
  8. 8. @nytimes @yootheme @WPTwits @google @Pontifex @whitehouse @wordpressdotcom @Cmdr_Hadfield @sharethis @onecom @bandcampstatus Twitter Rankings @joomla @BarackObama @twitter @youtube @ladygaga @prestashop @justinbieber @mashable @squarespace @wikileaks
  9. 9. @nytimes @yootheme @WPTwits @google @Pontifex @whitehouse @wordpressdotcom @Cmdr_Hadfield @sharethis @onecom @bandcampstatus
  10. 10. Social Authority
  11. 11. How on earth is Joomla more powerful than Obama!?
  12. 12. @nytimes @yootheme @WPTwits @google @Pontifex @whitehouse @wordpressdotcom @Cmdr_Hadfield @sharethis @onecom @bandcampstatus Twitter Rankings @joomla @BarackObama @twitter @youtube @ladygaga @prestashop @justinbieber @mashable @squarespace @wikileaks
  13. 13. Tech companies have the edge on Social
  14. 14. Social Sharing
  15. 15. The Power of Social
  16. 16. Social Media Integration?
  17. 17. Social Media and your Website
  18. 18. Why do you need a Social Media Integrated Site?
  19. 19. Users prefer logging in via Social Profiles 21% Of websites use a social log in feature 73% of web users prefer logging in via social profiles in websites statista.com
  20. 20. Buttons can cost you visitors
  21. 21. A lot of websites are like leaky buckets
  22. 22. Don’t invite them
  23. 23. Profit Driven Companies
  24. 24. ASK YOURSELF Do you really want people to click that Anything irrelevant? Are they likely to come back
  25. 25. click through rate from YouTube to websites .7%
  26. 26. Website leaks
  27. 27. In the footer
  28. 28. The hidden Link
  29. 29. Building Relationships
  30. 30. Bonus Tip
  31. 31. Social Media is Good
  32. 32. People Are Lazy
  33. 33. Microdata
  34. 34. Any questions? You can find me at: @jessicadunbar

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