B A N N E R L I N E
Empire used the typical colour scheme and template for the
issue despite the horror element.The antagonist features as
the main image, the bold main cover line gains attention.There
is a white lights behind the character of Bane which contrasts
bluntly with the armour and disguise thus highlighting the
villain and importance of knowing his identity. It is uncommon
for the antagonist to be portrayed on the cover therefore
Empire has stated that the issue is for collectors as there is are
different covers featuring different characters from the film.
The Batman film symbol has been used by the masthead to
make sure readers instantly identify what film is being
advertised because a new character is used to advertise.
B A N N E R L I N E - ‘ T h e u l t i m a t e e x c l u s i v e ’ The
bright yellow font exaggerates the status of the issue to subscribers of EMPIRE etc. because the banner
line implies that the issue is a special edition with content that they will not be able to find from any other
source ‘ e x c l u s i v e ’ .
MASTHEAD ‘EMPIRE’- Due to the well known reputation of Empire
magazine they have been able to obstruct the masthead with the image which is beneficial for readers and
advertisers because it prioritises the film over the brand.
SUBSIDARY IMAGE- ‘Batman vs Bane cover set, the subsidiary image promotes a cover which isn’t
included inside the issue. Often the subsidiary image is of a scene from a film discussed in an article.
COVERLINES, BOND 33, OSCAR SPECIAL- These coverlines sell the magazine as they show that there are many
well known films featured in the issue. It also adds to the impression that the issue is a special edition, ‘OSCAR
STRAPLINE- ‘ON SET IN GOTHAM !’ This strap line is used a form of a preview which outlines the type of
article that has been written. It discusses the reality of the fiction series.