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Transmedia Worlds

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Transmedia Worlds talk for PBS Kids Summit, April 7, 2010

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Transmedia Worlds

  1. 1. Transmedia Worlds<br />Jesse Schell<br />
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  10. 10. Examples of Transmedia Worlds<br />
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  13. 13. Transmedia Worlds EXIST APART<br />
  14. 14. Pokemon<br />
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  22. 22. Transmedia Worlds HAVE MANY GATEWAYS<br />
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  25. 25. Scott Nall<br />Optimus Prime<br />Transmedia Worldsare POWERFUL<br />
  26. 26. 1902<br />1953<br />2008<br />Transmedia Worlds have LONG LIVES<br />
  27. 27. The Pipe of Sherlock HolmesBefore<br />
  28. 28. The Pipe of Sherlock HolmesAfter<br />Deerstalker Cap: Illustrator Sidney Paget<br />Calabash Pipe: Actor William Gillette<br />Transmedia WorldsEVOLVE OVER TIME<br />
  29. 29. Santa Claus – The Patron Saint of Transmedia Worlds<br />
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  42. 42. Transmedia Worlds… <br />…exist apart<br />…have many gateways<br />…are powerful<br />…have long lives<br />…evolve over time<br />But what makes a good one?<br />
  43. 43. Transmedia worlds tend to be rooted in a single medium…<br />
  44. 44. …with a single creator<br />J. K. Rowling<br />Jim Henson<br />Satoshi Tajiri<br />Walt Disney<br />Nobuyuki Okude<br />
  45. 45. Transmedia worlds are intuitive<br />
  46. 46. Transmedia worlds facilitate the telling of many stories<br />
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  48. 48. Transmedia Worlds make sense through all their gateways<br />vs.<br />
  49. 49. Tinker Bell vs. Tinker Bell<br />
  50. 50. Transmedia Worlds fulfill wishes<br />
  51. 51. Transmedia Worlds mean something<br />
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  57. 57. Finally…<br />
  58. 58. “Long experience has taught me that the crux of my fortunes is whether I can radiate good will toward my audience. There is only one way to do it and that is to feel it. You can fool the eyes and minds of the audience, but you cannot fool their hearts.”- Howard Thurston<br />
  59. 59. Transmedia Worlds fit the hopes, dreams, and lives of your audience<br />
  60. 60. Thanks!<br />Email: jesse@schellgames.comTwitter: @jesseschell<br />Slides: slideshare.net/jesseschell<br />
  61. 61. Strong Transmedia Worlds… <br />Exist apart<br />Have many gateways<br />Are powerful<br />Have long lives<br />Evolve over time<br />Tend to be rooted in a single medium and a single creator<br />Are intuitive<br />Facilitate the telling of many stories<br />Make sense through all their gateways<br />Fulfill wishes<br />Mean something<br />Fit the hopes, dreams, and lives of their audience<br />

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