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The Pleasure Revolution 2015

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Jesse Schell's talk at Sanoma Get Tomorrow 2015

Published in: Technology
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The Pleasure Revolution 2015

  1. 1. The Pleasure Revolution Jesse Schell Get Tomorrow 2015
  2. 2. Real Life Games
  3. 3. +10! +20! +20!
  4. 4. +10! +10! +5!
  5. 5. +45! +500!
  6. 6. +200! +50!
  7. 7. +100! +50! +30!
  8. 8. +10! +10!+10!+10!+10! +500!
  9. 9. +100! +100!
  10. 10. + +2700!
  11. 11. +2000! +5000! +9000!
  12. 12. +5! +1000! +30!+100! +30! +10! +5! +25! +75! +300!+30! +30!+200! +50!
  13. 13. Choco-fication!
  14. 14. +
  15. 15. +
  16. 16. +
  17. 17. +
  18. 18. Self-Determination Theory Competence I want to be good at what I do! Autonomy I want freedom! Relatedness I want to connect to others!
  19. 19. “Hafta” “Wanna” Slavery Freedom Duty Fun Work Play Efficiency Pleasure
  20. 20. Games are special because… They are interactive and designed ENTIRELY for pleasure
  21. 21. Games provide: Clear Feedback A Sense of Progress The Possibility of Success Mental and Physical Exercise A Chance to Satisfy Your Curiosity A Chance to Solve a Problem A Feeling of Freedom
  22. 22. Pleasure is POWERFUL
  23. 23. Pleasure is COMPLEX
  24. 24. Pleasure is CONTEXTUAL
  25. 25. Pleasure is CONTEXTUAL
  26. 26. ?
  27. 27. = ∈ $12 $20
  28. 28. A plan is a real thing.
  29. 29. Data courtesy EEDAR
  30. 30. Fantasy Discovery Laughter Story Challenge Thrill TriumphExpression
  31. 31. PRESENCE
  32. 32. Five Keys to Motivational Design
  33. 33. Key 1: Make it Appealing
  34. 34. Key 2: Make it Engaging
  35. 35. Key 3: Make it Effortless
  36. 36. Key 4: Make it Uncheatable
  37. 37. Key 5: Make it Not Embarrassing
  38. 38. Pleasure is… Complex and counterintuitive Embarrassing to discuss Not fully understood by anyone The motivation for EVERYTHING we do The key to design in the 21st century
  39. 39. You CAN make your experiences better Ask yourself these simple questions: • Given what I know about my guests… • Why will they like this experience? • How can I get them to like it more?
  40. 40. Thanks! Slides: http://jesseschell.com Twitter: @jesseschell Email: jesse@schellgames.com

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