The Art of Game Design<br />and the pleasure revolution<br />Jesse Schell<br />CQA Chicago - 2011<br />
TV<br />Reality TV<br />Groceries<br />Organic Groceries<br />Big Mac<br />Angus Burger<br />
+10!<br />+20!<br />+20!<br />
+10!<br />+10!<br />+5!<br />
+500!<br />+45!<br />
+200!<br />+50!<br />
+50!<br />+100!<br />+30!<br />
+10!<br />+10!<br />+10!<br />+10!<br />+10!<br />+500!<br />
+100!<br />+100!<br />
+<br />+2700!<br />
+2000!<br />+9000!<br />+5000!<br />
+10!<br />+30!<br />+5!<br />+100!<br />+5!<br />+30!<br />+1000!<br />+50!<br />+30!<br />+200<br />+30!<br />+300!<br />...
Choco-fication!<br />
Rewards can Backfire<br />
Self-Determination Theory<br />Competence<br />Relatedness<br />Autonomy<br />I want to be good at what I do!<br />I want ...
“Work consists of whatever a body is obliged to do, and play consists of whatever a body is not obliged to do.”<br />- Mar...
“Hafta”<br />“Wanna”<br />Duty<br />Fun<br />Work<br />Play<br />Slavery<br />Freedom<br />Efficiency<br />Pleasure<br />
Internalization<br />Extrinsic<br />External: Cuz I’ll get $5<br />Introjected: Cuz I’ll feel bad if I don’t<br />Identifi...
Pleasure is POWERFUL<br />
Games are special because… <br />They are interactive<br />They are designed ENTIRELY for pleasure<br />
Games provide:<br />Clear Feedback<br />A Sense of Progress<br />The Possibility of Success<br />Mental and Physical Exerc...
Gamify<br />Pleasurize<br />
Pleasure is COMPLEX<br />
Pleasure is… CONTEXTUAL<br />
Pleasure is… CONTEXTUAL<br />
Laughter<br />Thrill<br />Discovery<br />Fantasy<br />Story<br />Triumph<br />Sensation<br />Challenge<br />Expression<br />
You CAN make your experiences better<br />Ask yourself these simple questions:<br />Given what I know about my guests…<br ...
Quantitative Analysis<br />Technology<br />Psychology<br />
Thanks!<br />Slides: jesseschell.comTwitter: @jesseschell <br />Email: jesse@schellgames.com<br />
Upcoming SlideShare
Loading in …5
×

CQA Chicago 2011

1,222 views

Published on

A talk I gave at CQA Chicago 2011 about a variety of game and psychology topics.

Published in: Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,222
On SlideShare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
28
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

CQA Chicago 2011

  1. 1. The Art of Game Design<br />and the pleasure revolution<br />Jesse Schell<br />CQA Chicago - 2011<br />
  2. 2.
  3. 3.
  4. 4.
  5. 5. TV<br />Reality TV<br />Groceries<br />Organic Groceries<br />Big Mac<br />Angus Burger<br />
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12. +10!<br />+20!<br />+20!<br />
  13. 13. +10!<br />+10!<br />+5!<br />
  14. 14. +500!<br />+45!<br />
  15. 15. +200!<br />+50!<br />
  16. 16. +50!<br />+100!<br />+30!<br />
  17. 17. +10!<br />+10!<br />+10!<br />+10!<br />+10!<br />+500!<br />
  18. 18. +100!<br />+100!<br />
  19. 19. +<br />+2700!<br />
  20. 20. +2000!<br />+9000!<br />+5000!<br />
  21. 21. +10!<br />+30!<br />+5!<br />+100!<br />+5!<br />+30!<br />+1000!<br />+50!<br />+30!<br />+200<br />+30!<br />+300!<br />+25!<br />+75!<br />
  22. 22.
  23. 23.
  24. 24.
  25. 25. Choco-fication!<br />
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32. Rewards can Backfire<br />
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38. Self-Determination Theory<br />Competence<br />Relatedness<br />Autonomy<br />I want to be good at what I do!<br />I want freedom!<br />I want to connect to others!<br />
  39. 39. “Work consists of whatever a body is obliged to do, and play consists of whatever a body is not obliged to do.”<br />- Mark Twain<br />
  40. 40. “Hafta”<br />“Wanna”<br />Duty<br />Fun<br />Work<br />Play<br />Slavery<br />Freedom<br />Efficiency<br />Pleasure<br />
  41. 41. Internalization<br />Extrinsic<br />External: Cuz I’ll get $5<br />Introjected: Cuz I’ll feel bad if I don’t<br />Identified: Cuz its important<br />Integrated: Cuz that’s who I am<br />Intrinsic: <br />Cuz I feel like it!<br />
  42. 42.
  43. 43. Pleasure is POWERFUL<br />
  44. 44.
  45. 45.
  46. 46. Games are special because… <br />They are interactive<br />They are designed ENTIRELY for pleasure<br />
  47. 47. Games provide:<br />Clear Feedback<br />A Sense of Progress<br />The Possibility of Success<br />Mental and Physical Exercise<br />A Chance to Satisfy Your Curiosity<br />A Chance to Solve a Problem<br />A Feeling of Freedom<br />
  48. 48. Gamify<br />Pleasurize<br />
  49. 49.
  50. 50.
  51. 51.
  52. 52. Pleasure is COMPLEX<br />
  53. 53. Pleasure is… CONTEXTUAL<br />
  54. 54. Pleasure is… CONTEXTUAL<br />
  55. 55.
  56. 56.
  57. 57.
  58. 58. Laughter<br />Thrill<br />Discovery<br />Fantasy<br />Story<br />Triumph<br />Sensation<br />Challenge<br />Expression<br />
  59. 59. You CAN make your experiences better<br />Ask yourself these simple questions:<br />Given what I know about my guests…<br />Why will they like this experience?<br />How can I get them to like it more?<br />
  60. 60.
  61. 61.
  62. 62. Quantitative Analysis<br />Technology<br />Psychology<br />
  63. 63. Thanks!<br />Slides: jesseschell.comTwitter: @jesseschell <br />Email: jesse@schellgames.com<br />

×