Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Serving Those That Serve Others Web2 Summit Jesse Robbins Final

1,424 views

Published on

  • Be the first to comment

Serving Those That Serve Others Web2 Summit Jesse Robbins Final

  1. 1. DisasterTech Serving those that Serve Others Jesse Robbins O’Reilly Radar jesse@oreilly.com 1
  2. 2. Web2.0 tools transforming Humanitarian Aid 2
  3. 3. Make a Difference, Improve Your Product 3
  4. 4. hard problems are hard. 4
  5. 5. Geeks: “We’ll save everyone with our new technology!” Emergency Managers: “It will never work and you’ll kill everyone!” Foolish Scared None Lots Experience 5
  6. 6. Geeks: “OMG No! It won’t work and it will kill everyone!” Emergency Managers: “We’ll save everyone with your new technology!” Foolish Scared None Lots Experience 6
  7. 7. there is a way 7
  8. 8. Pattern: Disaster Tech Innovation 1. Disaster 2. Ad-Hoc Adaptation 3. Championship 4. Iterative Improvement 8
  9. 9. 9
  10. 10. 10
  11. 11. 11
  12. 12. 12
  13. 13. 13
  14. 14. Ad-Hoc Adaptation: Handheld GPS + Google Maps for Routes http://twitter.com/nateritter 14
  15. 15. 15
  16. 16. 16
  17. 17. srsly? “Take the I-90 bridge...” “The bridge is destroyed... still” “but Google says...” 17
  18. 18. Problem: Google Maps isn’t Realtime Post Katrina 2007 2008 http://twitter.com/nateritter 18
  19. 19. Champion: Mikel Maron geo-hacker, hero. 19
  20. 20. • Iteration: • Open Street Map • Collaboration with Google & Yahoo • Working with with UN & Aid Agencies 20
  21. 21. Champion: Mikel Maron Better Maps for Humanitarian Aid & Better Products for Everyone 21
  22. 22. Pattern: Disaster Tech Innovation 1. Disaster 2. Ad-Hoc Adaptation 3. Championship 4. Iterative Improvement 22
  23. 23. anti-pattern 23
  24. 24. anti-pattern 1. Disaster 2. Ad-Hoc Adaptation 3. Championship 4. Iterative Improvement 24
  25. 25. 25
  26. 26. Ad-hoc Adaptation: Tenacious Search Distributed analysis of imagery for Search & Rescue Images put into Amazon.com’s Mechanical Turk crowdsourcing tool. Possible hits sent to experts for review. 26
  27. 27. Source: http://www.wired.com/techbiz/people/magazine/15-08/ff_jimgray_lost 27
  28. 28. Champion: none. Public now believes that this is easily repeatable. It was not. 28
  29. 29. Iteration: Steve Fossett Search Inadequate training for volunteers. Many false positives. People called SAR teams directly, hindering search. 29
  30. 30. Anti-Pattern “In hindsight, I wish it hadn’t been there, because it didn’t produce a darn thing that was productive except for being a giant black hole for energy, time and resources. There may come a day when this technology is capable of doing what it says it can deliver, but boy, that’s not now.” - Maj. Cynthia Ryan http://www.humanitarian.info/2007/11/08/the-perils-of-the-distributed-approach/ 30
  31. 31. New Champion: InternetSAR 31
  32. 32. How can WE be Champions? 32
  33. 33. many kinds of disaster 33
  34. 34. many opportunities 34
  35. 35. define: non-profit organization ...same as the Enterprise, but less money. (also, actually desperate for Web 2.0) 35
  36. 36. Find & Embrace Non-Profits 36
  37. 37. Understand their needs 37
  38. 38. “get boots on the ground” 38
  39. 39. Serve those that Serve Others 39
  40. 40. make a difference & improve your products 40
  41. 41. Be Champions. Jesse Robbins jesse@oreilly.com 41

×