New rules for_small_business_marketing

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New rules for small business marketing. Adapt or die. Rules plus real life examples. For the Moorpark Small Business seminar, June 10th, 2011. Register here: http://www.boe.ca.gov/cgi-bin/seminar.cgi?FLAG=139

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New rules for_small_business_marketing

  1. 1. New Rules for Small Business Marketing Moorpark Small Business Seminar June 10, 2011 Jesse P. Luna Business Advisor, EDC-VC/SBDC Presentation at www.jpluna.com/newrules
  2. 2. Why Adapt?
  3. 3. New Rule: Do Online As You Do IRL <ul><li>Networking, connecting, relationship-building </li></ul>
  4. 4. New Rule: Focus on Abundance, not Scarcity <ul><li>Collaboration vs. Competition </li></ul><ul><li>Crowdsourcing </li></ul>
  5. 5. New Rule: Be Online <ul><li>If you are not online, you are invisible </li></ul><ul><li>Google, Yelp, Twitter, Foursquare, OpenTable </li></ul>
  6. 6. New Rule: Act Locally, Promote Globally <ul><li>Focus on your local business but share with the world. </li></ul>
  7. 7. New Rule: Be Mobile
  8. 8. New Rule: Be Social <ul><li>The Social Web </li></ul>sites blogs Twitter ______ ______ ______
  9. 9. This is *not* Social Media Image Credit @vermyndax
  10. 10. Web 2.0 is People!
  11. 11. United Linen (B2B) <ul><li>http://unitedlinen.typepad.com/ </li></ul>
  12. 12. Intuit – Turbo Tax (ROI) <ul><li>http://blog.turbotax.intuit.com/ </li></ul>
  13. 13. WineLibraryTV (Gary Vaynerchuk) <ul><li>http://tv.winelibrary.com/ </li></ul>
  14. 14. Epic Change (Stacey Monk) <ul><li>http://epicchangeblog.org/ </li></ul>
  15. 15. Latinos In Social Media #LATISM (Org) <ul><li>http://blog.latism.org/ </li></ul>
  16. 16. Getting Things Done (David Allen) <ul><li>http://www.gtdtimes.com </li></ul>
  17. 17. Kickstarter <ul><li>http://blog.kickstarter.com/ </li></ul>
  18. 18. Kogi BBQ <ul><li>http://kogibbq.com </li></ul><ul><li>@kogibbq </li></ul>
  19. 19. Next Steps? <ul><li>Schedule an EDC-VC/SBDC appointment </li></ul><ul><ul><li>Several marketing advisors </li></ul></ul><ul><ul><li>http://edcsbdc.org/ </li></ul></ul><ul><li>Share this presentation with other small business owners & with your networks </li></ul><ul><ul><li>www.jpluna.com/newrules </li></ul></ul>
  20. 20. Thank you! Jesse Luna Tech, Marketing/Social Media Advisor EDC-VC/SBDC

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