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LinkedIn: Personal Branding for Professional Success (2011)


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This presentation is shows job-seekers how to build and optimize a LinkedIn profile as a job search tool. LinkedIn is an important part of a personal branding strategy. This step-by-step guide will show you which steps will help you get the most out of your profile. Feel free to use any of the tips you think will help you in your job search! To learn more about personal branding, visit

Published in: Business, Technology, Education

LinkedIn: Personal Branding for Professional Success (2011)

  1. 1. Personal Branding for Professional Success<br />Building & Optimizing Your LinkedIn® Profile as a Job Search Tool<br />
  2. 2. Overview<br /><ul><li>Your LinkedIn® Profile
  3. 3. Your LinkedIn® Reputation
  4. 4. LinkedIn® Applications
  5. 5. LinkedIn® Optimization</li></ul>Next:<br />Profiles<br />
  6. 6. Creation<br />As easy as 1-2-3…<br />Visit<br />Register <br />Enter Basic Info<br />
  7. 7. Content<br />Option 1: Import résumé<br /><ul><li>Tip: Review & Edit Info!</li></ul> (Upload tool is not perfect)<br /><ul><li>Save Changes</li></ul>Option2: Start from scratch<br /><ul><li>Most Important Sections: Position & Education</li></li></ul><li>Connections<br />Grow your network<br />Why:<br /><ul><li>LinkedIn® will show connection to company/ person of interest (up to 3rd degree)
  8. 8. Request introductions
  9. 9. For every connection, network grows exponentially</li></li></ul><li>Connections<br />How:<br /><ul><li>Import contacts</li></ul>Connect<br /><ul><li>See which email contacts use LinkedIn
  10. 10. Invite people you know (only)</li></ul>(if needed, remind them who you are)<br />Next:<br />Reputation<br />
  11. 11. Profile Completeness<br />Why:<br /><ul><li>Give employers enough info to compare you to others; Pass initial screening
  12. 12. Shows that you finish what you start
  13. 13. Utilize every opportunity to stand out (experiences, specialties, differentiation)</li></ul>How:<br /><ul><li>Simply follow instructions on LinkedIn®</li></ul>Commonly<br />Overlooked!<br />LinkedIn® Fact:<br />Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.<br />
  14. 14. Recommendations<br />Why:<br /><ul><li>Adds Credibility
  15. 15. Preferred by Employers
  16. 16. Helps you Stand Apart
  17. 17. Increases Likelihood of Employer Contact/ Response</li></ul> Shows up on profile summary <br />(under Education)<br />
  18. 18. Recommendations<br />How:<br />Ask for recommendation (+5%) Ask to be endorsed<br />Choose position for endorsement<br />Select relevant contacts<br />Tip: Ask people who know you best!<br />Compose subject & message (or use standard message)<br /> Important:Only ask connections who:<br /> are relevant to the position…<br /> would want to endorse you…<br />
  19. 19. Updates<br />Status Updates<br /><ul><li>Option 1: Link profile to/ from other accounts </li></ul>(,, etc)<br /><ul><li>Option 2: Update in LinkedIn®</li></ul>New: Attach links with image & preview (like Facebook)<br />Tip: Post only relevant info… <br /> Not always appropriate to link to Twitter…<br />
  20. 20. Updates<br />Profile Updates<br /><ul><li>Keep Professional Info Fresh!
  21. 21. Update:</li></ul>Info: websites, blogs, twitter account<br />Summary: new specialties & accomplishments<br />Experience: new position/ responsibilities<br />Education: activities/ societies & additional notes<br />Commonly<br />Overlooked!<br />It’s not enough to only update your status.<br />
  22. 22. Expertise<br />Why: Expertise improves <br /><ul><li>Credibility
  23. 23. Visibility</li></ul>What is LinkedIn® Q&A<br /><ul><li>John poses a Q to LinkedIn® community
  24. 24. Other members provide A’s
  25. 25. John votes for Jan’s as best answer
  26. 26. Jan’s expertise appears as a profile badge</li></li></ul><li>Expertise<br />Strategy: Play to your strengths!<br /><ul><li>Choose from 20 main topics & 100+ sub-topics</li></ul>How: (More… Answers  Answer Questions  Browse)<br /><ul><li>Choose topic  Search questions  Review other answers Write your answer
  27. 27. Optional: include personal message
  28. 28. Wait for asker to vote (answer more while you wait)</li></ul>Tip: Write better, more detailed answers!<br />Commonly<br />Overlooked!<br />Next:<br />Applications<br />
  29. 29. LinkedIn Applications<br />What:<br /><ul><li>Imports feeds from (links to) external profiles
  30. 30. Provides added info to employers
  31. 31. Shows up on your profile</li></ul>Why:<br /><ul><li>Showcase “impressive” content (professional, academic)</li></ul> Documents/ Presentations/ Blogs…<br /><ul><li>Gather primary research through polls</li></li></ul><li>Application Types:<br /><ul><li>Document Sharing
  32. 32. Blog Feeds
  33. 33. Twitter
  34. 34. Doc Collaboration</li></ul>Others<br /><ul><li>Travel Plans
  35. 35. Events
  36. 36. Reading List</li></ul>Tip: Use Apps but don’t overdo it!<br />(Don’t distract employers from important profile info)<br />Next:<br />StandApart<br />
  37. 37. Need Help?<br />We offer personal branding services to:<br /><ul><li>College students looking to get ahead start
  38. 38. Recent graduates with the right intentions but who are too busy with their first real job (and want to prepare for their second job…)
  39. 39. Experienced Professionalswho understand the benefits of personal branding online, but need help with a strategy</li></li></ul><li>Our Services<br />We cater to your needs, offering individual services, or a complete personal branding strategy<br /><ul><li>LinkedIn®. Help you create & optimize your profile.
  40. 40. Documents. Branded résumé, cover letters & business cards; Interactive online résumés
  41. 41. Publishing. Edit, upload & embed your best files.
  42. 42. Online Portfolio. Getting you started with a personal website featuring your best work (personal domain).
  43. 43. Other Services. Online marketing assistance, as needed.</li></ul>standaparthelps you become “master of your own domain,” literally!<br />Next:<br />Tips & Tricks<br />
  44. 44. Tips & Tricks<br />Summary of Tips:<br /><ul><li>Review & Edit Résumé after upload
  45. 45. Invite people you know (only)
  46. 46. Recommendations: Ask people who know you best
  47. 47. Status: Only post relevant info</li></ul> Think twice about linking all tweets<br /><ul><li>Write more detailed answers to gain expertise
  48. 48. Don’t clutter your profile with apps</li></li></ul><li>Tips & Tricks<br />To Help You Stand Apart<br />Contacting a prospective employer for free<br /><ul><li>Some groups allow contacting group members
  49. 49. Join a common LinkedIn® group
  50. 50. Send message through group
  51. 51. Avoid an annoying message!
  52. 52. Ensure message is as tactful as possible
  53. 53. Keep it short; be honest & direct about what you want</li></li></ul><li>Tips & Tricks<br />To Help You Stand Apart<br />Include link to LinkedIn® profile in Résumé<br /><ul><li>“For more details, please visit my LinkedIn profile.”
  54. 54. Use with electronic files (i.e. Word or PDF)</li></ul>Also when emailing employers<br /> Respectfully,<br /> Your Full Name<br />LinkedIn<br />Next:<br />Mistakes<br />
  55. 55. Avoid Common Mistakes<br />Vague Job Titles & Descriptions<br /><ul><li>Include specific examples of what you’ve done</li></ul>Overdoing It<br /><ul><li>Make sure employers can’t quickly find relevant info
  56. 56. Avoid a cluttered profile (too many apps, etc)</li></ul>Inappropriate/ Irrelevant Content<br /><ul><li>Make sure posted content is appropriate (i.e. tweets)
  57. 57. Remember, LinkedIn® is no Facebook</li></li></ul><li>Avoid Common Mistakes<br />Connecting w/people who don’t know/ remember you<br /><ul><li>Too many “I-don’t-know-this-person’s” may jeopardize your LinkedIn® account
  58. 58. Better to have less, higher quality connections</li></ul>Guard your Personal Brand!<br /><ul><li>Don’t spam your network or groups with offers
  59. 59. What you post may be visible to your next boss</li></li></ul><li>What’s Next?<br />Nice to know you <br /><ul><li>We hope this presentation has added value for you
  60. 60. Stay tuned for upcoming presentations
  61. 61. Take the next step alone
  62. 62. Some action is better than no action!
  63. 63. Serious about personal branding?
  64. 64. Learn more at
  65. 65. Questions? Email us:</li></ul>Next:<br />Visit Us Online<br />