Overview

Demand Metric Research Corp.
Sponsored Research Study Program

© 2013 Demand Metric Research Corporation. All Ri...
Demand Metric: Sponsored Research Study

Why Demand Metric?

Focus on Senior Marketing Execs

2
Demand Metric: Sponsored Research Study

WHY DEMAND METRIC
"We founded Demand Metric to give senior marketers the tools, i...
Demand Metric: Sponsored Research Study

ABOUT DEMAND METRIC
Demand Metric is a global marketing research & advisory firm ...
Demand Metric: Sponsored Research Study

COMMUNITY MEMBER DEMOGRAPHICS
Job Function
General
Management

Seniority
85%
79%
...
Demand Metric: Sponsored Research Study

COMMUNITY MEMBER DEMOGRAPHICS
# Employees

8%

24%

Annual Revenues

26%

26%
20%...
Our Key Partners
Our Members – Partial List of our 1,000+ Corporate Clients
Demand Metric: Sponsored Research Study

How We Can Partner

Thought-Leadership & Lead Generation

9
Demand Metric: Sponsored Research Study

SPONSORED RESEARCH & BENCHMARKING STUDIES

Benchmark Study Reports – Great for Pr...
Demand Metric: Sponsored Research Study

RESEARCH STUDY COMPANION INFOGRAPHIC

Infographics – Visualize Research Study Dat...
Demand Metric: Sponsored Research Study

SPONSORED WEBINARS – JOINT OR ANALYST ONLY

Analyst Webinars – Thought Leadership...
Demand Metric: Sponsored Research Study

SALES READINESS SESSION

Transition Your Leads into Sales Opportunities
§ 

§ 
...
Demand Metric: Sponsored Research Study

SPONSORED RESEARCH STUDY DELIVERABLES

Research Study Package
List Price

Sponsor...
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Demand Metric - Sponsored Research Studies

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Demand Metric - Sponsored Research Studies

  1. 1. Overview Demand Metric Research Corp. Sponsored Research Study Program © 2013 Demand Metric Research Corporation. All Rights Reserved.
  2. 2. Demand Metric: Sponsored Research Study Why Demand Metric? Focus on Senior Marketing Execs 2
  3. 3. Demand Metric: Sponsored Research Study WHY DEMAND METRIC "We founded Demand Metric to give senior marketers the tools, information and expertise they need to rapidly deliver and demonstrate value. The marketing profession has been turned upside down in the past ten years, and now more than ever leaders need to prove value, implement and manage complex technology, and adapt to change in a world where buyers control more of the sales process than ever before.” - Jesse Hopps, Founder & CEO   3
  4. 4. Demand Metric: Sponsored Research Study ABOUT DEMAND METRIC Demand Metric is a global marketing research & advisory firm serving a membership community of over 35,000 marketing professionals, CEOs, and business owners with advisory services, market research & benchmark reports, consulting methodologies, analytical tools & templates and training through DM University. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1,000. Demand Metric members leverage the following resources: §  Research – 100+ How-To Guides, Best Practices Reports, Benchmark Reports, Vendor Landscapes and Infographics. §  Practical Tools – 500+ Analytical Tools, Premium-Quality Templates, Assessments, Checklists, Business Cases, Evaluations, etc. §  Training – DM University offers 40+ Training Courses and eWorkshops in a Learning Management System (LMS) environment. §  Community – 35,000 member online community for networking, discussions, and advice. Over 1,000 corporate clients. §  Analyst Inquiry – expert advice from our Research Directors and Senior Analyst Network of industry practitioners. §  Executive Council – peer-to-peer executive roundtables and benchmarking programs. 4
  5. 5. Demand Metric: Sponsored Research Study COMMUNITY MEMBER DEMOGRAPHICS Job Function General Management Seniority 85% 79% Marketing 37% VP 30% Director 31% Sales 17% Manager 8% Finance IT Operations HR 5% C-Suite 15% 2% 1% 5
  6. 6. Demand Metric: Sponsored Research Study COMMUNITY MEMBER DEMOGRAPHICS # Employees 8% 24% Annual Revenues 26% 26% 20% 23% 22% 16% 18% 16% 6
  7. 7. Our Key Partners
  8. 8. Our Members – Partial List of our 1,000+ Corporate Clients
  9. 9. Demand Metric: Sponsored Research Study How We Can Partner Thought-Leadership & Lead Generation 9
  10. 10. Demand Metric: Sponsored Research Study SPONSORED RESEARCH & BENCHMARKING STUDIES Benchmark Study Reports – Great for Press Pick-Up §  Primary Research – 300-700 study participants (leads) §  Benchmarking – compare your company with your peers §  In-Depth Analysis – 20+ page reports to share findings §  Best Practices – insights from ‘world-class organizations” §  Charts & Graphs – 10-20 charts to visualize study results. 10
  11. 11. Demand Metric: Sponsored Research Study RESEARCH STUDY COMPANION INFOGRAPHIC Infographics – Visualize Research Study Data §  Data-Driven – based on multiple data sources & stats §  Visual – great format for visual learning styles §  Quick to Scan – review in less than 5 minutes §  Shareable – post on your blog or share with colleagues §  Well Designed – high-end professional graphic design 11
  12. 12. Demand Metric: Sponsored Research Study SPONSORED WEBINARS – JOINT OR ANALYST ONLY Analyst Webinars – Thought Leadership Content §  Participate – speak, host or invite a customer to a panel §  Action-Oriented – aligned with our tools & resources §  Practical – focused on how to implement in real-world §  Expert Instructors – facilitated by our Research Directors §  On-Demand – licensed recordings for 1 year 12
  13. 13. Demand Metric: Sponsored Research Study SALES READINESS SESSION Transition Your Leads into Sales Opportunities §  §  Q & A – sales reps and demand generation staff can speak directly with analysts about the research or webinar to instill confidence in the follow up communications. §  © 2013 Demand Metric Research Corporation. All Rights Reserved. 45-minute Sessions – we provide guidance on how to communicate to our members following a sponsorship campaign to maximize the prospects interest through the lead nurturing process. Marketing Advice – discussion about how to best coordinate the ‘leads’ between your Marketing group and sales to progress them quickly to conversion. 13
  14. 14. Demand Metric: Sponsored Research Study SPONSORED RESEARCH STUDY DELIVERABLES Research Study Package List Price Sponsored Research / Benchmarking Study $20,000 Sponsored Analyst Webinar $7,500 Research Study Companion Infographic $5,000 Sales Readiness Session $2,500 List Pricing  $35,000 Special Pricing $27,500 Discount 22%  14

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