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Social Media Recruitment 2

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Why and how of social media recruitment

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Social Media Recruitment 2

  1. 1. Social Media Recruitment<br />Understanding Basic Tools and Tactics<br />
  2. 2. Social Media Recruitment: Build, Target, ROI<br />Jesse Fernandez<br />August 17, 2011<br />
  3. 3. 1. How to Build a Social Media Presence<br />
  4. 4. Utilize Your Database<br />
  5. 5. Know The Networks to Focus Your Time<br />Most used online networks by HR pros and Recruiters<br />
  6. 6. Know Your Goals<br />UPS 2009 Social Media Strategy for Recruitment:<br /><ul><li>Build UPSjobs community on Facebook & Twitter
  7. 7. Engage/Inform paid employees & non-employees on a deeper and more personal level about working at UPS
  8. 8. Measure influence, engagement, and applicant flow from UPS.jobs social graph to determine ROI</li></li></ul><li>2. How to Target Your Industries Best Talent<br />
  9. 9. Know Where to Look<br />
  10. 10. Use Profile Information to Build Relationships<br />
  11. 11. Make Quality Calls, Not Cold Calls<br />
  12. 12. Don’t Rely on Job Boards<br />
  13. 13. 3. ROI<br />Sure, that sounds great, but what’s my ROI?<br />
  14. 14. In 2009 UPS invested 15,000$ in social media recruitment, developing their UPS.jobsTwitter page and the UPSjobsFacebook site.<br />
  15. 15. <ul><li>A minimum ROI of 530% on its 2009 Social Media Investment
  16. 16. UPS exceeded its ‘09 community building goals by 130% on Twitter & 180% on Facebook
  17. 17. UPSjobs.mobi mobile site drove 300+ applications and 4 hires within its first month </li></li></ul><li>Recap: Social Media Recruitment:<br /><ul><li>Builds our networks and relationships
  18. 18. Allow us to target the best talent
  19. 19. Has a ROI that is measurable and works</li></li></ul><li>Thank You<br />Jesse Fernandez<br />August 17, 2011<br />

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