How to get 
publicity out 
of a melon mashing video

1. How to get
publicity out
of a melon
mashing video

2. This is Mashable

3. the top source for news in
social and digital media,
technology and web culture.
Pageviews:
25 m illion / month

4. This week they
celebrated their
fifth year anniversary

5. Busch Gardens created a bir
thday
video card and attached it to
a
tweet to @mashable
Isn’t that nice?

6. The video

7. Get it:
Mashable /
Melon Mashing

8. What happened next?

9. A blog post on the front
page of Mashable.com

10. “If Busch Gardens wa s looking to get some
publicity out of the melon mashing video,
then mission acco mplished. We love it when
brands use social media for clever marketing
campaigns. We’ve clic ked the replay button
on this video too m any times not to share
with th e rest of you.” - Mashable

11. Results:
Story shared via
Twitter & Facebook
Relationship with Mashable
Free publicity
Increased followers
Cost: close to nothing

12. We all have a
story to tell with a
limited budget

13. The trick:
have a story that
benefits the
peo ple helping
yo u share it.

14. What’s your melon mashing
sto ry?
Thanks :)
@jessedee