Be the first to like this
Studies have shown that many donors appreciate opportunities to engage with advocacy campaigns, while campaigners are an excellent pool of potential donors. Organisations often set out strategies to specifically grow their number of ‘donor activists’. Jonathan Siddons, of sponsor agency PublicZone will look at some of the key elements of such a strategy. The session will also review a number of tools in the Advocacy Online platform that help groups to segment supporter data, customise supporter communication, and benchmark the success of conversion campaigns.