Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

3c Using our email system AO community conference

1,015 views

Published on

This session will look at creating an email template, sending an email broadcast, and broadcast reporting. Amy Greenfield, Online and youth marketing coordinator , and Emma Howlett, Marketing Communications Manager at Christian Solidarity Worldwide will demonstrate creating an email using a default template, inserting dynamic content, adding links to actions in an Advocacy Online account, including a ‘view in browser’ link, adding an unsubscribe link and a default salutation. The session will also go through the process of sending a broadcast: building the recipient list, testing, and setting default behaviour. Information on reporting and split testing will also be included in the session.

  • Be the first to comment

  • Be the first to like this

3c Using our email system AO community conference

  1. 1. Session 3C Using the Advocacy Online email system Presenters: Emma Howlett Marketing Communications Manager Amy Greenfield Online marketing coordinator
  2. 2. Using the Advocacy Online email system <ul><li>CSW’s email marketing </li></ul><ul><li>strategy </li></ul><ul><li>Send a weekly email newsletter </li></ul><ul><li>Additional urgent email broadcasts </li></ul><ul><li>Seen a steady rate of opens (20%) and click throughs (5%) </li></ul><ul><li>Low unsubscribe rate </li></ul>
  3. 3. <ul><li>Creating an email </li></ul><ul><li>broadcast </li></ul><ul><li>Choose BROADCAST then CREATE . </li></ul><ul><li>Create a new blank email broadcast or duplicate an existing broadcast to edit. </li></ul><ul><li>Slot into folders to keep organised </li></ul>Using the Advocacy Online email system
  4. 4. <ul><li>Starting from a blank </li></ul><ul><li>email </li></ul><ul><li>Choose NEW BROADCAST TEMPLATE </li></ul><ul><li>Add in: REFERENCE NAME MAIL MODE SUBJECT LINE HTML CONTENT PLAIN TEXT CONTENT </li></ul>Using the Advocacy Online email system
  5. 5. <ul><li>Adding HTML content </li></ul><ul><li>Paste template or code into HTML viewer </li></ul><ul><li>Add to layout using WYSIWYG editor for </li></ul><ul><ul><li>Text style </li></ul></ul><ul><ul><li>Bullets/numbering </li></ul></ul><ul><ul><li>Alignment </li></ul></ul><ul><ul><li>Images </li></ul></ul><ul><ul><li>Links </li></ul></ul><ul><li>Add dynamic content to personalise your broadcast </li></ul>Using the Advocacy Online email system
  6. 6. <ul><li>Adding HTML content </li></ul><ul><li>Start with background colour and simple table layout </li></ul><ul><li>Add in images from your online library </li></ul>Using the Advocacy Online email system
  7. 7. Using the Advocacy Online email system <ul><li>Adding HTML content </li></ul><ul><li>Add text and format </li></ul><ul><li>Preview your email in the preview pane </li></ul>
  8. 8. <ul><li>Inserting dynamic content </li></ul><ul><li>Tracking URL </li></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>e-activist action </li></ul></ul><ul><ul><li>Forward to a friend </li></ul></ul><ul><li>User specific items: </li></ul><ul><ul><li>Salutation </li></ul></ul><ul><ul><li>User data </li></ul></ul><ul><li>Aggregate action data </li></ul><ul><li>View in browser link </li></ul>Using the Advocacy Online email system
  9. 9. Using the Advocacy Online email system <ul><li>Plain text version </li></ul><ul><li>Tracking URL </li></ul><ul><li>User specific items: </li></ul><ul><ul><li>Salutation </li></ul></ul><ul><ul><li>User data </li></ul></ul><ul><li>Aggregate action data </li></ul><ul><li>View in browser link </li></ul>
  10. 10. Using the Advocacy Online email system Only 2,123 signatures to go for India! <ul><li>Testing </li></ul><ul><li>Test lists </li></ul><ul><li>Split testing </li></ul>URGENT PRAYER: “There are plans to blow you up because of what the pastor in Florida has said...”
  11. 11. Using the Advocacy Online email system <ul><li>Sending </li></ul><ul><li>Send lists </li></ul><ul><li>Queries </li></ul>
  12. 12. <ul><li>Bounces and </li></ul><ul><li>unsubscribes </li></ul><ul><li>Opt out question </li></ul><ul><li>Unsubscribe link </li></ul><ul><li>Bounce folder </li></ul><ul><li>Email suppression </li></ul>Using the Advocacy Online email system
  13. 13. <ul><li>Reporting and evaluation </li></ul><ul><li>Broadcast reports </li></ul><ul><li>Open rates </li></ul><ul><li>Click rates </li></ul><ul><li>Account reports </li></ul>Using the Advocacy Online email system
  14. 14. <ul><li>Creating an email </li></ul><ul><li>broadcast </li></ul><ul><li>Choose </li></ul>Using the Advocacy Online email system
  15. 15. <ul><li>Thank you for listening </li></ul><ul><li>Any questions… </li></ul><ul><li>Emma Howlett </li></ul><ul><li>[email_address] </li></ul><ul><li>Amy Greenfield </li></ul><ul><li>amygreenfield@csw.org.uk </li></ul><ul><li>Skype: CSWAmy </li></ul>Using the Advocacy Online email system

×