Hotel affiliate marketing programs
In this file, you can ref free useful materials about hotel affiliate marketing programs and other
materials for hotel affiliate marketing programs such as affiliate programs, affiliate tips…
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I. Affiliate marketing guides
Affiliate Marketing has been around for quite some time, but it’s surprising to see how many
hospitality sales & marketing professionals are unaware of the tremendous online opporunities
that exist. So just what is Affiliate Marketing?
Affiliate marketing is an Internet-based marketing practice in which a business rewards one or
more affiliates for each visitor or customer brought about by the affiliate’s marketing efforts.
Affiliate marketing is also the name of the industry where a number of different types of
companies and individuals are performing this form of Internet marketing, including affiliate
networks, affiliate management companies, and in-house affiliate managers, specialized third
party vendors, and various types of affiliates / publishers who promote the products and services
of their partners. (Source: Wikipedia)
While Hotels can employ a variety of affiliate marketing techniques, primary methods include
setting up their own simple affiliate program where those who generate sales are rewarded with a
commission (much like a travel agent commission, but usually lower than the 10%)…or working
with established online affiliate marketplace like Commission Junction (CJ.com) to create an
Hotel Affiliate Marketing Illustration Source - XDanielx and Cumbrowski
So what’s the benefit you ask? Online Affiliate marketing essentially utilizes the power of other
established networks and sites to leverage your brand and generate sales based on performance.
This is a much better approach that pure banner advertising since it does not require direct
relationship management (when using an online affiliate marketplace) and hoteliers can reach
many more quality sites on the internet, having them perform and sell on their behalf. It goes
without saying, of course, that choosing the affiliate program system you set up for yourself and /
or marketplace must be done with plenty of thought to processes, brand identity and reputation.
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Even OTA’s (Online Travel Agencies) employ very successful Affiliate programs to generate
booking leads and pay out from 2-6% of booking revenues to affiliates…e.g. Booking.com,
GTA, etc. Other OTA’s employ affilate networks to deploy their programs, e.g. Expedia. Hotel
Chains like Choice Hotels, Sheraton, Westin, Four Points, Marriott, etc have also been using
Affiliate programs for some time now to reach out to a variety of global web publishers and
generate bookings. Look here for a detailed list of Affiliate Networks
II. Affiliate marketingstrategies
Affiliate marketing is a low-cost
way for merchants to build
awareness and showcase their
products and services. The model
is simple; it works as a
system. A partner or affiliate
markets a merchant's products
for a "piece of the pie."
Affiliate marketing experts often make an income that can tally over five figures
per month, however only 1 to 5% of thousands of marketers achieve this level.
When an affiliate reaches this elite level they are often referred to as a "super"
How does one become a super affiliate? Can anyone do it? Super affiliates have
common tactics that they embrace and put into place. Anyone can become a
super affiliate, but it will not come without blood, sweat, and a hefty time
commitment. The typical super affiliate possesses the following traits:
Thirst for Knowledge
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These three traits combined with the following strategy gives you the formula for
the makings of a "super" affiliate.
1. Find a Unique Niche
The mistake that many affiliate marketing hopefuls have in common is that they
try to offer everything under the sun rather than focusing on a specific niche
market. Do not scatter your efforts, focus on your niche, promote it, and sell it
2. Search Engine Marketing
Once you've built your affiliate storehouse you will need to promote it. Many
affiliates use pay-per-click engines. I suggest that you learn how to achieve organic
search results or hire a search engine marketing company. This will save you from
spending all your profits on pay-per-click engines. Only use pay-per-click engines
if you know what you are doing, otherwise all your profits may end in the hands of
Google Adwords or Overture.
3. Know Your Product, Know Your Audience
Create a resource. By taking the time to learn about the products and/or services
that you are offering you can create information that builds your credibility. That
credibility builds trust. If your viewers do not have trust in you more than likely
they will not purchase from your storehouse. If you want more information on the
psychological process that an online buyer goes through I suggest that you read
my article on the Five Levels of Internet Marketing and the Sales Process. This will
help you in creating a web site that converts well, which in return will increase
your cash flow.
4. Don't Put All Your Eggs in One Basket
Promote products from different merchants. This way if you have a problem with
receiving payment from a merchant, or their products do not convert well the
effects on your business will be minimal. Watch out for exclusivity agreements;
remember this is your business. Protect yourself and diversify so that you do not
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feel the famine effect if something goes wrong. There is absolutely nothing wrong
with promoting niche products from different merchants.
5. Seek Knowledge and Embrace Change
If you are familiar with Internet marketing at all you know that what worked three
months ago may not work today. Stay on top of the trends. Seek knowledge, start
by learning something new about affiliate marketing daily. For example remember
those marketing tools called "banner" that use to drive sales at an astronomical
rate a few years ago? Well those banners developed a term called "banner
blindness." That means most online viewers will not click on banners even if they
do pertain to what they are looking for. To be a "super" affiliate you must always
spend time reading, learning, and embracing the changes in Internet marketing.
6. Don't Give Up
It's hard to do, and most of the time those dabbling in affiliate marketing give up
way too soon. Monitor your statistics, watch to see what is working and what is
not. Make changes when necessary. Do one thing daily to promote your storehouse
and be patient. Before you know it you will start getting payments.
Remember that it will not happen overnight. Encompass and develop the
persistence, patience, and knowledge. Then follow the tactics I've mentioned
above and you are on your way to becoming a "super" affiliate.
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