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Jess's Media Evaluation


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This is my media evaluation for my A2 Media Coursework: a soap opera trailer for the school based soap 'The Academy'.

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Jess's Media Evaluation

  1. 1. A2 Moving Image Production Evaluation By Jessica Sutton
  2. 2. In what ways does our media product use, develop or challenge forms and conventions of real media products?
  3. 3. Trailers
  4. 4. TV Listings Bold, big, white writing on a brightly coloured background. Characters from the main story making eye contact & mid-shot. Big, bold, brightly coloured font, hyperbolic language, exclamation/question mark for emphasis. Other taglines and images for other soaps that week.
  5. 5. Posters The conventions of this poster are: image of characters, eye contact, title of soap, mise en scene of school uniforms, not focused on a particular storyline but rather the soap in general. Here is a DVD cover of Waterloo – it is not a poster as this program does not have formal posters, but it is still advertising the program – same purpose as a poster. Simple text – white background, image of characters, eye contact, smart clothing to represent profession, differentiation of facial expression, title, institution.
  6. 6. Screen Shots of Trailer We used text in our trailer to anchor the title, institution and when it will be aired, but also to build up suspense by use of a rhetorical question. We also used text to give the names and stock character types of the main characters, for example “Vicky Brown – The Wannabe”. This was accompanied by a freeze frame and a colour scheme change to black and white to create drama and make the characters memorable. The mise-en-scene is these screen shots are representative of a school based soap, e.g. The shelves of books, the shirt and tie, the school uniforms and the PE changing rooms location. We have used a variety of different camera shot types and angles to give the text meaning, including extreme close ups, close ups, mid shots and long shots which are shown in these screen shots.
  7. 7. Which institution the soap is being played on and what time. Title of the soap – fun and youthful with the house style of the uniform. Characters are reinforced doing different actions conveying their personalities – original way of presenting them. All the characters lined up like a school picture – uniforms, facial expressions, iconography e.g. Camera and ball. White background, makes the title and characters stand out – like the Waterloo Road DVD cover Tagline to entice the audience to watch the soap. Font looks as if it could have been hand written by a student. Barcode Large, bold, white text on a bright background Full length shot of the characters involved in the main storyline – uniforms, eye contact of the boy to show that he’s the only one in the know. Competitive price – “bargain” The tagline for the main story – rhyme and an exclamation mark for emphasis Diversity of channels, soaps and stories
  8. 8. How effective is the combination of your main product and ancillary texts?
  9. 9. Poster TV Listings Magazine Front Cover Screen Shots of Soap Opera Trailer
  10. 10. What have you learnt from your audience feedback?
  11. 11. Our Audience Questionnaire
  12. 12. How did you use media technologies in the construction and research, planning and evaluation stages?
  13. 13. Technology
  14. 14. Thank you for listening