The devil is in the
details.Brands aren’t set up to bepublishers. They don’tnecessarily understand theeditorial process or have thestomach for the length of timeit takes to build an audience.Josh Sternberg, DigidayJanuary 25, 2012
Top 5 reasons building anarsenal
of templates makessense for you:1. Scaleable resource.2. Able to deploy quickly and efficiently.3. Socially snackable; will show up as social graph share imagesand can be re-purposed by others, while retaining your stamp.4. Enhances editorial content, reinforcing its thesis, supportingdata and overall argument.5. Smart media brands rely heavily on editorial templates.Brands like Bloomberg, The Economist and WSJ have set thestandard for smart, branded assets that accompany theireditorial. Follow their lead.
Overview of how the graphics
are integrated with their editorial. These "spreads"are heralded as some of the best because of their attention to editorial design.
Big Data: The Next Frontier
for Innovation, Competition and Productivityhttp://www.mckinsey.com/mgi/publications/big_data/pdfs/MGI_big_data_full_report.pdfNew Ways to Exploit Raw Data May Bring Surge of Innovation, a Study Sayshttp://www.nytimes.com/2011/05/13/technology/13data.html?_r=2For Today’s Graduate, Just One Word: Statisticshttp://www.nytimes.com/2009/08/06/technology/06stats.htmlCreative Internet by Google Creative Labshttp://bit.ly/creativeinternetHave You Restructured for Global Success?http://hbr.org/2011/10/have-you-restructured-for-global-success/ar/1How Much Data Will Humans Create & Store This Year? [INFOGRAPHIC]http://mashable.com/2011/06/28/data-infographic/FFunction - What is Data Visualizationhttp://blog.ffctn.com/what-is-data-visualizationHal Varian on how the Web challenges managershttp://www.mckinseyquarterly.com/Hal_Varian_on_how_the_Web_challenges_managers_2286Eric Schmidt: Every 2 Days We Create As Much Information As We Did Up To 2003http://techcrunch.com/2010/08/04/schmidt-data/