The Project: In celebration of the 2012 Geeks on a Plane Tour of Latin America — where Silicon Valley “geeks” travel abroad to meet with and learn from fellow entrepreneurs and startups — JESS3 created an eclectic zine to delight and entertain attendees.
Our Methodology: We wanted everyone joining the 500 Startups tour to receive a commemorative takeaway. Our zine was just that. It included illustrations, games and useful travel information, featuring as a the hero Dave McClure, founder of 500 Startups. Additionally, JESS3 designed the tour’s logo and branding, as well as created stickers, T-shirts and buttons for the event.
The Results: Working closely with our CEO and Founder Jesse Thomas, the JESS3 design team created a 60-plus page zine that is both nostalgic and entertaining. One part resource and four parts fun, the zine was used by attendees to learn key phrases and the lay of the land, while also enjoying the whimsy of the art and comics.