Strategy for mobility - for better mobile solutions Mobility is here to stay. Customers, employees and partners expect us to provide mobile solutions, app or mobile enabled web site.. Not facing these expectations results in missed business opportunities and the adoption of external Cloud and SaaS solutions. There are plenty of initiatives and the possibilities are grand, however the lack of experience and immature technology make it difficult to succeed. Mobility is still a new and changing domain. Any company investing in new mobile solutions will benefit from clear guidelines and support functions to help each initiative transform business needs into sustainable improvements. A mobile strategy provides substantial recommendations and tactical guidelines that advance your mobile projects. This talk will give a quick introduction to mobility and current trends and then explain how a strategy for mobility can support projects implementing mobile solutions. Expect a clear understanding of how a strategy for mobility can be created that provides real value for individual projects.