Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Location &
Experience
                         Jesper Andersen
    Product Manager, Data & Econometrics
                  ...
“Location,
 location,
location!”
“Location,
             Distance
 location,
                &
location!”
             Context
Users know
where they want
Trade off
    in
predictable
We have lots of data
What is a location?
The Experience of Place
Soft Ambience:
                     light, sound, time

                   Hard Ambiance:
                    physical
   ...
No one cares about
 their latitude or
No one cares about
 their latitude or




                     Unless you’re in a
                      mall in Finland
37.771831,-122.431148
547 Haight St.
                 San Francisco, CA 9411
                 On a loud street
                 In the city I li...
Time & Shared Experiences
A location can be
                   improved by someone
                   being there right now




Time & Shared Experi...
But the same thing
But the same thing




                     Can also ruin
                        things
What’s Distance?
No really, this is
                        hard




What’s Distance?
Why distance?
Homes are
Why distance?
                  valued by
                 comparable
                nearby homes
These homes are
their only comps
Perceptual Distance
As the crow flies
As the crow flies
Manhattan Distance
“Taxicab Geometry”
Manhattan Distance
“Taxicab Geometry”
Hills matters
Hills matters




                PE=mg(h-h’)
And for women
And for women   Direction matters
Crime
Crime
Unappealing
 Locations
distance =
              d’ + 2 blocks




Unappealing
 Locations
What’s appealing is
  very personal
distance =
                      d’ + 30 minutes




What’s appealing is
  very personal
Context is Aggregate
What kind of
aggregation is
right for you?
People choose
 What kind of
                   homes for
aggregation is
                   subjective
right for you?
     ...
What Is a Neighborhood?
If you search in
      SoMa
SoMa / Downtown
SoMa /
Downtown /
Russian Hill
SoMa /
Mission /
Bayview
What’s a City?
“I’m looking for a
      house
“I want to ski in Aspen”
Not interested in the city at
Location is an
 experience
Location is an
 experience




But is labeled
    oddly
Experience is
  personal
We know how to
                  handle this




Experience is
  personal
Mapping the world is
   the first step
But experience is
                       far more interesting




Mapping the world is
   the first step
Thanks!




          More at:
          tw: @jandersen
          e:
          jesper@certainlabs.com
Location & Experience
Upcoming SlideShare
Loading in …5
×

Location & Experience

1,279 views

Published on

  • Be the first to comment

Location & Experience

  1. 1. Location & Experience Jesper Andersen Product Manager, Data & Econometrics Trulia
  2. 2. “Location, location, location!”
  3. 3. “Location, Distance location, & location!” Context
  4. 4. Users know where they want
  5. 5. Trade off in predictable
  6. 6. We have lots of data
  7. 7. What is a location?
  8. 8. The Experience of Place
  9. 9. Soft Ambience: light, sound, time Hard Ambiance: physical constructions The Experience of Place
  10. 10. No one cares about their latitude or
  11. 11. No one cares about their latitude or Unless you’re in a mall in Finland
  12. 12. 37.771831,-122.431148
  13. 13. 547 Haight St. San Francisco, CA 9411 On a loud street In the city I live in In the best state in the US In my zip code Always a little fuzzy 37.771831,-122.431148
  14. 14. Time & Shared Experiences
  15. 15. A location can be improved by someone being there right now Time & Shared Experiences
  16. 16. But the same thing
  17. 17. But the same thing Can also ruin things
  18. 18. What’s Distance?
  19. 19. No really, this is hard What’s Distance?
  20. 20. Why distance?
  21. 21. Homes are Why distance? valued by comparable nearby homes
  22. 22. These homes are their only comps
  23. 23. Perceptual Distance
  24. 24. As the crow flies
  25. 25. As the crow flies
  26. 26. Manhattan Distance “Taxicab Geometry”
  27. 27. Manhattan Distance “Taxicab Geometry”
  28. 28. Hills matters
  29. 29. Hills matters PE=mg(h-h’)
  30. 30. And for women
  31. 31. And for women Direction matters
  32. 32. Crime
  33. 33. Crime
  34. 34. Unappealing Locations
  35. 35. distance = d’ + 2 blocks Unappealing Locations
  36. 36. What’s appealing is very personal
  37. 37. distance = d’ + 30 minutes What’s appealing is very personal
  38. 38. Context is Aggregate
  39. 39. What kind of aggregation is right for you?
  40. 40. People choose What kind of homes for aggregation is subjective right for you? reasons
  41. 41. What Is a Neighborhood?
  42. 42. If you search in SoMa
  43. 43. SoMa / Downtown
  44. 44. SoMa / Downtown / Russian Hill
  45. 45. SoMa / Mission / Bayview
  46. 46. What’s a City?
  47. 47. “I’m looking for a house
  48. 48. “I want to ski in Aspen”
  49. 49. Not interested in the city at
  50. 50. Location is an experience
  51. 51. Location is an experience But is labeled oddly
  52. 52. Experience is personal
  53. 53. We know how to handle this Experience is personal
  54. 54. Mapping the world is the first step
  55. 55. But experience is far more interesting Mapping the world is the first step
  56. 56. Thanks! More at: tw: @jandersen e: jesper@certainlabs.com

×