Online Business Trends beyond 2010

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A short presentation on where we are and where we are going in terms of online business in the coming years.

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Online Business Trends beyond 2010

  1. 1. Social media business beyond 2010 jesperastrom.com jesperastrom.com
  2. 2. Who is successful today? • Companies that utilize the long tail and user generated content to increase sales incentives and segmentation • People who use social media to communicate • Brands are dominant the dominant player - both for companies as well as for people - company brands and people brands jesperastrom.com
  3. 3. Problems companies are facing today? • Organizational and internal • Technical • Also a problem of perspective jesperastrom.com
  4. 4. What is business online? • Sales • When you think sales you think conversion • Conversion is a purchase event of a product of some kind jesperastrom.com
  5. 5. Social media conversion doesn’t work this way! • The user is not a searcher, she is a browser • You cannot sell effectively to a browser - banners have proven this time and time again • In order to be successful you will have to divide your sales process into levels where you develop a customer relationship over time jesperastrom.com
  6. 6. Value Ladder Returning Customer Investment in Time Lead or Money Prospect Suspect Customer Value
  7. 7. Before you do this however you have to be prepared to do two things jesperastrom.com
  8. 8. General rules of success • Be honest in what you do • Don’t do things you don’t have time to do • Don’t try to bend the truth, but tell it as it is • Never break a promise • If you said you would be there, then be there • If you build a product, then let it be that product jesperastrom.com
  9. 9. Most of you are not even there yet. jesperastrom.com
  10. 10. What will happen in the coming years? jesperastrom.com
  11. 11. Three things • Emergence of Agent/Broker societies • Education & Hiring • The data driven web jesperastrom.com
  12. 12. 1. Agent/brokers • Everyone is producing content today • Few or none are earning any money • This is not durable • What the web needs is social commerce • Emerge: Independent agents and brokers selling real stuff produced by people jesperastrom.com
  13. 13. 1. Agent/brokers • Why do I say this? • The price of eCommerce is drastically decreasing • Payment solutions are becoming well known, trusted and virtually free to use • What you need is supply and entrepreneurs • Both of these groups are getting it!! So it is just a matter of time jesperastrom.com
  14. 14. 1. Agent/brokers • What’s your opportunity? • Give your products legs - split them into smaller components • Co-brand your brand with people - not with a store jesperastrom.com
  15. 15. 2. Education & Hiring • The web is becoming language independent • This gives access to a lot of knowledge • The price of knowledge goes down • The price of creativity goes up • How do we educate and hire creative people? jesperastrom.com
  16. 16. 2. Education & Hiring • What is your opportunity? • Do not pay for knowledge, pay for creativity and solutions. • You can have a specialist at every single position of your company without prices sky rocketing jesperastrom.com
  17. 17. 3. Data driven web • What is the data driven web? • Today we have documents that we give a specific URL so that people can find them online • The data driven web makes all of the words in your document linked to related data that describes them • Complicated -- YES!! jesperastrom.com
  18. 18. 3. Data driven web • Example: • You want to find all the restaurants in a city that is liked by people who have similar taste as you • Components • City • Liked restaurants • Similar tastes jesperastrom.com
  19. 19. 3. Data driven web • Today we have a web consisting of content, people and the links between them • Tomorrow we will have a web that consist of people, content and the data that relates them to each other jesperastrom.com
  20. 20. 3. Data driven web • What’s the opportunity? • What would you use all available information in the world to create? • Again -- Creativity... jesperastrom.com
  21. 21. 3. Data driven web jesperastrom.com @jesperastrom

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