Today the internet is the principal source of business, educational and leisure information as well as a key arena for corporate and cultural competition. Having quality contents is crucial but insufficient, because to ensure their visibility in the principal search engines, blogs and Web 2.0 sites, these contents must be accompanied by positioning and dissemination strategies. This will enable them to be accessed by new audiences around the world.
Such a competitive environment raises the specific question of whether museums have efficiently joined the Web 2.0 community, as well as a host of other questions: Do they use blogs? Are they visible in social networks? Do they publish videos? Are they featured in Wikipedia? Which museums have the best visibility on this new web?
The IT department of the Thyssen-Bornemisza Collection Foundation has attempted to answer these questions by conducting the following analysis. It concludes with a global ranking which identifies the museum websites that have the best visibility on the internet and can be used as a benchmark by other institutions.